Mattel Released Lenny Kravitz Ken Doll
The singer joins the Kenbassadors collection as the second honouree in the brand's lineup.
Updated on Sept. 18, 2026 in Reggae
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Mattel has released a new Ken doll modeled after rock icon Lenny Kravitz. The figure joins the Kenbassadors collection, a series launched to celebrate men who have left a lasting impact on culture.
Why it matters
The collaboration honors Kravitz for his significant cultural contributions and his successful music career, which includes more than 50 million records sold worldwide.
The doll is priced at $70 and features detailed accessories including a mesh tank, denim jeans, boots, and signature locs. This launch aligns with the Ken brand’s 65th anniversary, which is being celebrated throughout 2026.
The players
Mattel
This American multinational toy company is the manufacturer behind the Barbie and Ken product lines.
Lenny Kravitz
He is a renowned singer and songwriter who has sold more than 50 million records throughout his career.
LeBron James
He is a professional basketball player who was the first individual named as a Kenbassador honouree.
The details
Designed to reflect the singer's iconic onstage aesthetic, the doll features a studded belt and sunglasses. The figure follows basketball star LeBron James, who served as the first member of the Kenbassadors series.
Timeline
The Kenbassadors collection launched in 2025.
The Ken brand celebrates its 65th anniversary in 2026.
The Lenny Kravitz doll became available online on September 17, 2026.
Industry Dynamics
This release reflects a broader industry trend where legacy toy brands leverage celebrity partnerships to maintain cultural relevance. By elevating Ken through the Kenbassadors series, Mattel seeks to align its long-standing product history with modern cultural icons.
Fans and collectors can purchase the limited-edition doll through official online retail channels. The price point is set at $70, positioning the item as a premium collectible within the broader Ken product line.
The takeaway
This partnership highlights the continued evolution of legacy toys into high-end collectibles targeting adult fans. Collectors should monitor the Mattel website for availability as limited edition celebrity collaborations often sell out quickly.
Further reading
Explore more music industry coverage in the Reggae section.
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