Alumni Association, Alumni Suites Form Media Partnership
The partnership was announced at the 2026 Grey Cup in Calgary, with live audio rooms for former CFL players and fans debuting in the 2027 season.
Updated on Nov. 12, 2026 in Football
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The Canadian Football League Alumni Association and Alumni Suites announced a sports media partnership on November 12, 2026, at the 2026 Grey Cup in Calgary. Alumni Suites will launch live audio rooms where former CFL players and fans join during games beginning in the 2027 CFL season.
Why it matters
The partnership is intended to create new income and ownership opportunities for alumni, as very little engagement value generated by game conversations currently flows back to them. It positions former players to take a larger role in the economics of the league's fan experience.
Founding Fan registration is free and open at alumnisuites.com, with Founding Fans receiving priority microphone access in the virtual suites. The financial terms of the partnership and how revenue will be shared with alumni have not been disclosed.
The players
Canadian Football League Alumni Association
The alumni organization for former players of the Canadian Football League, which is partnering with Alumni Suites to create new media and income opportunities for its members.
Alumni Suites
A sports media and technology company that builds virtual audio rooms where fans and former players converse during live games.
Nelson B. Thall
The founder of Alumni Suites, who established the sports media and technology company behind the live virtual suites.
Dwayne Provo
The Executive Director of the Canadian Football League Alumni Association, who leads the organization's side of the partnership.
The details
Fans can watch the regular broadcast while joining a virtual Alumni Suite through the website or app, listening to former players and requesting the microphone to join the conversation. Alumni Suites is a sports media and technology company founded by Nelson B. Thall, and the partnership is led on the association side by Executive Director Dwayne Provo.
Timeline
November 12, 2026: Partnership announced at the 2026 Grey Cup in Calgary.
2027 CFL season: Live alumni audio suites begin during games.
Season Trajectory
The partnership follows a broader push to give former CFL players a larger stake in the league's commercial ecosystem, with the 2027 season serving as the first full test of live alumni audio rooms during games. It extends the alumni association's reach beyond traditional events into recurring digital content.
Fans can join a virtual Alumni Suite through the website or app on a phone or laptop while the regular broadcast continues, and Founding Fan registration costs nothing. Founding Fans receive priority microphone access, giving them a direct way to speak with former players during games.
The takeaway
Fans who want closer access to former CFL players can register for free and join the live audio rooms beginning in the 2027 season. The partnership signals a shift toward giving alumni a direct stake in the fan experience.
What happens next
Live alumni audio suites are scheduled to begin during games in the 2027 CFL season.
Further reading
Explore more coverage in the Football section for context on the Canadian Football League and its former players.
More information
Register as a Founding Fan for free at Alumni Suites to access the virtual audio rooms.
Source note: This article includes information reported by The Manila times.
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