Freestyle Canada Names 67 Athletes to Rosters
Kicking Horse Coffee becomes the official coffee partner for Freestyle Canada's 2026-27 season.
Updated on Nov. 5, 2026 in Coffee
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Freestyle Canada named 67 athletes to its National Team World Cup and NextGen rosters for the 2026-27 season. Kicking Horse Coffee was also named the official coffee partner for the season.
Why it matters
The roster announcement sets the athlete pool for the coming competitive season across moguls, aerials, halfpipe, and slopestyle and big air. The partnership adds a corporate sponsor to the team's support structure for the athletes.
Freestyle Canada named 33 athletes to its World Cup program and 34 to its NextGen program, for 67 total across four National Team programs. The Government of Canada provided more than $156 million to 62 National Sport Organizations in 2026-27, though the announcement does not detail how much of that funding supports Freestyle Canada.
The players
Freestyle Canada
Freestyle Canada is the national sport organization governing freestyle skiing and snowboarding competition in Canada.
Kicking Horse Coffee
Kicking Horse Coffee is a coffee company founded 30 years ago in Invermere, British Columbia, known for its mountain-themed branding.
Olivia Asselin
Olivia Asselin is a Canadian freestyle athlete who is taking a season away from competition and is expected to return in 2027-28.
The details
Athletes were named across moguls, aerials, halfpipe, and slopestyle and big air disciplines. Kicking Horse Coffee, founded 30 years ago in Invermere, British Columbia, joins as official coffee partner supporting athletes across those disciplines.
Timeline
The 2026-27 season rosters and Kicking Horse partnership take effect this season.
Olivia Asselin, who is taking a season away from competition, is expected to return in 2027-28.
The 2030 Olympic Winter Games are referenced as a goal for athletes.
Season Trajectory
Freestyle Canada's roster announcement comes as the Government of Canada directs more than $156 million to 62 National Sport Organizations for 2026-27. The corporate partnership with Kicking Horse Coffee adds private sponsorship alongside that public funding for the team's athletes.
Coffee drinkers who follow Canadian freestyle skiing may see Kicking Horse Coffee branding at team events and athlete appearances this season. The partnership does not change the price or availability of Kicking Horse products for everyday buyers.
The takeaway
Corporate sponsorships like the Kicking Horse partnership supplement federal funding that supports Canadian national sport organizations. Readers following Canadian winter sport can track athlete progress through the 2030 Olympic cycle.
Further reading
For more on the coffee brands tied to Canadian sport, see Coffee.
Source note: This article includes information reported by The Sport Information Resource Centre.
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