Collette Names Amanda Fletcher Growth Marketing Manager

Travel company Collette has appointed Amanda Fletcher as its Growth Marketing Manager for Partnerships in Canada.

Updated on Nov. 5, 2026 in Canada

Collette Names Amanda Fletcher Growth Marketing Manager

Collette has appointed Amanda Fletcher as Growth Marketing Manager - Partnerships, Canada, the company announced on November 5, 2026. Fletcher brings more than 10 years of marketing and business development experience.

Why it matters

The appointment strengthens Collette's marketing presence in Canada by placing a dedicated partnerships leader in the market. Fletcher's background in travel and travel insurance marketing aligns with the company's focus on advisor and partner engagement.

The announcement cites more than 10 years of marketing experience and a five-year tenure at CAA Niagara. It does not disclose measurable partnership or revenue targets for the role.

The players

Collette

Collette is a long-established American travel company that organizes guided group tours and cruises for travellers worldwide.

Amanda Fletcher

Amanda Fletcher is a marketing and business development professional with more than a decade of experience, most recently at CAA Niagara.

The details

Fletcher will develop marketing strategies with Collette's consortia, host agency, and key partner relationships, working closely with Business Development. She previously served as Manager and later Director of Marketing & Business Development at CAA Niagara, and represented the organization nationally on the CAA Travel Marketing Committee and the Member Benefits Taskforce.

November 5, 2026: Collette announces the appointment of Amanda Fletcher.

Industry Context

Fletcher's national work on the CAA Travel Marketing Committee and Member Benefits Taskforce positions her to carry Canadian travel-marketing experience into Collette's partnership strategy. Her move reflects how travel brands recruit marketers with association and insurance-linked backgrounds.

Travellers booking Collette tours in Canada may see the company's partnership marketing efforts reflected in advisor and host-agency programs. The announcement does not indicate any change to tour pricing or availability.

The takeaway

Companies expanding in Canada often hire marketers with national association experience to build partner relationships. Travellers working with a travel advisor can ask about partner programs that may affect how they book.