CBC Launches Money Programming, Hires 16 Journalists

The public broadcaster is rolling out personal finance shows and reporting across TV, radio and online under the CBC Money banner.

Updated on Nov. 5, 2026 in Financial Planning

CBC Launches Money Programming, Hires 16 Journalists

Live Poll

Do you trust news media to give you useful personal finance information?

CBC is launching a slate of personal finance programming under the CBC Money umbrella, with content across TV, radio and online platforms. The broadcaster is also hiring 16 new journalists to support the initiative.

Why it matters

The initiative shifts CBC coverage toward practical money-planning and financial resilience topics for everyday Canadians, beyond market updates. It also expands CBC's business reporting footprint across several Canadian cities.

CBC is hiring 16 new journalists, with nine working from a new downtown Calgary studio, five business reporters in Vancouver, Edmonton, Winnipeg and Halifax, and two producers in Toronto. The announcement does not disclose the initiative's budget or any baseline staffing comparison.

The players

CBC

The Canadian Broadcasting Corporation is the country's public broadcaster, funded in part by the federal government and known for national news and entertainment programming.

Paul Haavardsrud

Paul Haavardsrud is a business journalist hosting a new video series from CBC Radio's Cost of Living.

The details

CBC Money will combine new personal finance entertainment shows and news coverage with existing programming such as Dragon's Den, which will fall under the umbrella. A new video series from CBC Radio's Cost of Living, hosted by business journalist Paul Haavardsrud, is also part of the slate.

November 5, 2026: CBC announces plans for the CBC Money programming launch.
2027: CBC Money content launches across TV, radio and online.

Big Picture

The move extends CBC's public-service mandate under the Broadcasting Act into personal finance, a category traditionally covered by private outlets and specialty business media. It positions the public broadcaster to inform Canadians on household money decisions across all regions.

Canadians interested in personal finance content can expect new CBC shows and reporting beginning in 2027 across TV, radio and online. The programming focuses on money-planning strategies rather than only market news, which may help viewers build practical budgeting habits.

The takeaway

Treat new media personal finance coverage as a starting point and cross-check specific planning strategies against official resources before acting. Focusing on budgeting fundamentals can make these programs more useful.