Canadian Tire Launches Hudson's Bay Stripes Collection
The 93-piece Winter '26 line includes first-ever Stripes collaborations with KitchenAid and Owala.
Updated on Nov. 5, 2026 in Philanthropy
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Canadian Tire Corporation unveiled the Hudson's Bay Stripes Winter '26 Collection, which contains 93 pieces spanning home décor, kitchen and dining, holiday décor, giftables, pets, baby, and apparel. The launch also introduces first-ever Stripes collaborations with KitchenAid and Owala, and the collection is available at Canadian Tire stores across Canada and online.
Why it matters
The launch extends the Stripes brand into new product categories and retail channels, including Stripes products sold at SportChek for the first time. Canadian shoppers gain access to a broader assortment, and several items are made in Canada.
The collection comprises 93 pieces, with the KitchenAid collaboration covering four products and the Owala collaboration offering two exclusive water bottle designs. The extraction does not provide sales projections or pricing data, and no performance results have been reported yet.
The players
Canadian Tire Corporation
A major Canadian retail company that operates Canadian Tire stores and the Triangle Rewards loyalty program.
KitchenAid
An American kitchen appliance brand owned by Whirlpool Corporation, known for its stand mixers.
Owala
A American drinkware company known for its insulated water bottles.
The Blanket Fund
The charitable fund that receives 100% of net proceeds from Hudson's Bay Stripes Point Blanket sales.
The details
The Winter '26 collection includes the Millennium colourway blanket, GUND Grahm Teddy Bear, popcorn tins, throws, seasonal décor, candles, and mittens. The KitchenAid line features the Artisan Plus Tilt-Head Stand Mixer with a custom Hudson's Bay Stripes bowl, and the Owala collaboration marks the brand's first with a Canadian company.
Timeline
November 5, 2026: Hudson's Bay Stripes Winter '26 Collection launches in stores and online.
Market Landscape
The launch extends the Hudson's Bay Stripes design, built around the Point Blanket, into kitchen appliances, drinkware, and sporting-goods retail. It positions Canadian Tire Corporation to draw on the Stripes brand across multiple store formats, including Mark's, L'Équipeur, and SportChek.
Shoppers can buy the collection at Canadian Tire stores across Canada and online, and at select Mark's, L'Équipeur, and SportChek locations. Buyers of Point Blankets indirectly support The Blanket Fund, which receives 100% of net proceeds from those sales.
The takeaway
Retail collaborations can extend a heritage brand into new categories while tying everyday purchases to charitable giving. Shoppers who buy Point Blankets directly fund The Blanket Fund's annual support.
Further reading
For related giving initiatives, see Philanthropy coverage of charitable programs funded by corporate retail sales.
Live Poll
Do you plan to buy holiday gifts or décor this winter?
