ACTA Launches Major Expedition Cruise Giveaway for Advisors
The Association of Canadian Travel Agencies is offering a cruise prize worth up to $21,000 per person to its members.
Updated on Oct. 30, 2026 in Cruises
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The Association of Canadian Travel Agencies and Travel Advisors has launched a new promotional giveaway to celebrate its 50th anniversary. Advisors can win an Aurora Expeditions cruise for two by participating in various membership and certification activities.
Why it matters
The program recognizes the contributions of travel advisors while incentivizing professional growth and membership retention within the association. It serves as a commemorative initiative during the group's milestone 50th year of operations.
The grand prize covers a cabin for two on an Aurora Expeditions cruise valued at up to $21,000 per person. Winners can select from seven different cruise departures scheduled throughout 2028.
The players
Association of Canadian Travel Agencies and Travel Advisors
This national trade association represents the retail travel sector in Canada and is currently celebrating its 50th year of existence.
Aurora Expeditions
This expedition cruise line operates polar and remote coastal voyages and is providing the grand prize for the association's promotional event.
The details
Advisors earn entries by renewing memberships, joining the association, referring new members, or completing professional certifications. Qualifying membership renewals that occurred since September 2026 are included in the program.
Timeline
Membership renewals dating back to September 2026 qualify retroactively.
The promotional entry period remains open until July 31, 2027.
The grand prize winner will be announced on September 9, 2027.
The winning cruise is scheduled for departure at some point during 2028.
Travel Outlook
The promotional campaign reflects a wider industry trend of using high-value experiential incentives to boost professional association engagement. By anchoring the prize to the 50th anniversary, the organization is leveraging its long-standing legacy to secure membership growth.
Travel advisors should ensure their professional certifications and membership status are up to date to maximize their chances of winning. Qualifying activities completed since September 2026 count toward the final tally for the draw.
The takeaway
Travel advisors participating in the program should track their qualifying actions to ensure all entries are registered before the deadline. Winners must be prepared to travel on one of the seven designated expedition departures occurring throughout 2028.
What happens next
The winner will be officially announced on September 9, 2027, during the Canadian National Travel Industry Summit held at the Toronto Congress Centre.
Further reading
Learn more about the latest industry trends and developments on the Cruises section page.
More information
Review the full Program eligibility and prize details to see how to qualify.
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Do you believe prize-based incentives effectively motivate professionals to engage with their industry associations?
