Victoria Residents Lead Canada in DIY Costume Searches

New data reveals that Victoria ranks first nationwide for DIY Halloween costume interest per capita.

Updated on Oct. 28, 2026 in Arts & Crafts

Victoria Residents Lead Canada in DIY Costume Searches

Live Poll

Do you prefer planning your Halloween costume early or searching for ideas at the last minute?

Victoria residents perform the highest number of DIY Halloween costume searches in Canada, averaging 21.77 searches per 100,000 residents. Kelowna and Vancouver also appear in the top rankings as Canadians search for creative holiday attire.

Why it matters

The surge in interest for specific costumes like Dolly Parton and Spider-Man highlights shifting pop culture trends during the busy pre-Halloween shopping season. Meanwhile, high volumes of last-minute search activity suggest many Canadians are finalizing their plans shortly before the holiday.

Victoria leads the country with 21.77 DIY costume searches per 100,000 residents, while Prince Edward Island reports the highest relative interest for last-minute costumes. Searches for Dolly Parton costumes saw an 823% increase, compared to a 94% decline in interest for Labubu costumes.

The players

Hard Rock Bet

Hard Rock Bet is an online gaming and sportsbook operator that conducted the analysis of Canadian search trends for Halloween costume interest.

The details

Hard Rock Bet analyzed Canadian Google search data to determine these costume rankings and trends. While interest in characters like Spider-Man and Miles Morales grew by 313% and 260% respectively, other trends such as Labubu, Rumi, and Zoey costumes saw significant year-on-year declines.

September and October 2025: Labubu characters attracted 28,000 Canadian searches.
October 28, 2026: Hard Rock Bet released the analysis of Canadian costume search trends.
24 hours preceding October 28, 2026: National searches for last-minute costumes surged 118%.

Culture Shift

The rise and fall of costume popularity, such as the 823% spike for Dolly Parton versus the 94% decline for Labubu, reflects broader nostalgia cycles and the fleeting nature of social media-driven trends. This data mirrors how consumer interest in pop culture icons fluctuates rapidly during seasonal events.

If you are planning to join the DIY costume trend, the high search volume suggests popular themes are currently in high demand and may impact the availability of materials. Checking local inventory before you begin your project can help avoid last-minute supply issues.

The takeaway

Halloween enthusiasts can save time by planning their costumes well in advance rather than relying on last-minute trends that often lead to search surges. Exploring classic themes can be a reliable way to avoid the volatility associated with current pop culture fads.