Superstore and CHL Launch Youth Jersey Design Contest
The sixth annual contest invites young fans to design hockey jerseys to raise funds for childhood hunger initiatives.
Updated on Oct. 28, 2026 in Philanthropy
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Real Canadian Superstore and the Canadian Hockey League have officially opened their sixth annual jersey design contest for Canadian youth. The initiative pairs creative submissions with charitable fundraising to support the President's Choice Children's Charity.
Why it matters
This program directly supports efforts to provide nutritional resources to children across the country through the sale of unique, game-worn memorabilia. It leverages the platform of 32 hockey markets to sustain a charitable stream that has already generated significant support.
The program involves 32 participating markets across three hockey leagues. Participants must be aged 16 or under to enter the design contest.
The players
Real Canadian Superstore
This retail chain is a prominent grocery brand operated by Loblaw Companies Limited.
Canadian Hockey League
The CHL is a major umbrella organization overseeing three junior hockey leagues across Canada.
President's Choice Children's Charity
This charitable organization focuses on addressing childhood hunger and supporting children's nutrition needs.
The details
Fans can download design templates from the official contest website for their preferred club. Winners from each participating market will be awarded an autographed jersey and four tickets to a game featuring the team wearing their custom design.
Timeline
The contest period officially began on October 22, 2026.
Design submissions must be completed by November 12, 2026.
Game-worn jersey events are scheduled to occur between January and March 2027.
The hockey season will conclude with the Memorial Cup in May 2027.
Market Landscape
This program aligns with the ongoing trend of major Canadian retailers integrating philanthropic initiatives into national sports marketing campaigns. It follows a pattern established by the Canadian Hockey League's 2021 jersey design contest launch.
Canadian residents aged 16 and under may participate for a chance to win tickets and team-signed gear. The resulting jersey auctions provide supporters with an opportunity to contribute to childhood hunger relief efforts.
The takeaway
This contest offers young hockey fans a way to contribute to their communities through design and sports participation. Families looking to participate should visit the official website to download templates before the November deadline.
Further reading
For more information on national charitable initiatives, see Philanthropy.
Source note: This article includes information reported by Financial Post.
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