NRS Brakes Appoints Tim Stone Executive Advisor
The brake manufacturer taps industry veteran Tim Stone to lead market expansion and channel strategy across North America.
Updated on Oct. 22, 2026 in Auto Parts
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NRS Brakes has appointed industry veteran Tim Stone as an executive advisor to strengthen its North American aftermarket presence. Stone will collaborate directly with CEO Montu Khokhar to drive distribution growth and channel development.
Why it matters
The hire is designed to bolster NRS Brakes' strategic positioning and expansion within the competitive North American automotive parts market. By leveraging Stone's deep leadership experience, the company aims to enhance its distribution and industry partnerships.
Tim Stone brings a deep professional background, including 13 years of service with Auto-Wares and seven years on the AAPA/Alliance product committee. His prior experience includes serving as president and CEO of Performance Automotive.
The players
Tim Stone
An automotive industry veteran who previously served as president and CEO of Performance Automotive.
Montu Khokhar
The CEO of NRS Brakes who will work closely with the new advisor on distribution initiatives.
NRS Brakes
An automotive manufacturer that produces galvanized brake pads using a mechanical retention system.
Auto-Wares
A company that acquired Performance Automotive and where Tim Stone spent 13 years of his career.
AAPA/Alliance
An industry group where Tim Stone served on the product committee for seven years.
The details
Stone will focus on market education and key initiatives aimed at scaling the company's distribution reach. NRS Brakes specializes in the manufacturing of galvanized brake pads that utilize a specialized mechanical retention system.
Timeline
2012: Performance Automotive was acquired by Auto-Wares.
Roadmap
This strategic hire reflects a broader trend in the automotive parts sector toward experienced leadership to navigate complex supply chain dynamics. It highlights how manufacturers are professionalising to better compete within the North American automotive aftermarket strategy.
Customers may see improved availability of NRS Brakes products as the company optimizes its North American distribution channels. These operational shifts aim to ensure that specialized galvanized brake pads are more accessible to professional repair shops and local retailers.
The takeaway
The appointment signals a deliberate effort by NRS Brakes to scale its operations through proven industry leadership. Readers in the automotive sector should monitor how these structural changes affect the availability of high-end braking components in the coming year.
Further reading
For more on industry developments, check out the latest updates in Auto Parts.
Source note: This article includes information reported by Auto Service World.
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