Travelbrands Launches Holiday Charity Campaign
The travel company is partnering with travel advisors to collect items and loyalty points for SickKids and Dans la rue.
Updated on Oct. 20, 2026 in Philanthropy
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Travelbrands has kicked off its Hope. Inspire. Smile. holiday giving campaign, aiming to support SickKids and Dans la rue through December 4, 2026. The initiative invites travel advisors across Canada to donate toys, essential items, and Loyalty REWARDS POINTS.
Why it matters
The program provides a structured way for the travel industry to support communities in need during the holiday season. By matching donations of loyalty points, Travelbrands incentivizes advisor participation to reach tangible community impact goals.
Travelbrands aims to collect 2,026 toys for SickKids while offering a 100% matching rate for all donated Loyalty REWARDS POINTS. The initiative continues until the final December 4, 2026, deadline.
The players
Travelbrands
Travelbrands is a Canadian travel company that provides a wide range of travel services and products to travel professionals.
SickKids
The Hospital for Sick Children, known as SickKids, is a major pediatric teaching hospital based in Toronto.
Dans la rue
Dans la rue is a non-profit organization dedicated to helping homeless and at-risk youth in Montreal.
The details
Travel advisors can contribute by dropping off new toys and essential items at company offices in Toronto or Montreal, or by coordinating with a Business Development Manager at industry events. The campaign specifically benefits the organizations SickKids and Dans la rue.
Timeline
The donation period for Loyalty REWARDS POINTS began on October 19, 2026.
A designated office drop-off day for donations is scheduled for November 25, 2026.
The campaign and the point matching program conclude on December 4, 2026.
Market Landscape
This campaign follows a pattern set by industry-wide holiday charitable drives to mobilize professional networks for local impact. It highlights how travel companies leverage their existing loyalty infrastructure to drive engagement with charitable causes.
Travel advisors can participate in the campaign by donating their accrued points or physical goods to help reach the collection goal. Those interested in supporting these charities can drop off items at company offices in Toronto or Montreal.
The takeaway
Participation in corporate charity drives offers professionals a structured path to give back while leveraging existing loyalty programs. Advisors should verify the donation drop-off requirements at their local office before finalizing their contributions.
What happens next
The campaign concludes on December 4, 2026, which marks the final day for Loyalty REWARDS POINTS donations and the company matching deadline.
Further reading
Learn more about the latest industry charitable initiatives in the Canada Philanthropy section.
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Do you prefer participating in company-organized charity campaigns to support your local community?
