G Adventures to Launch 2027 Travel Advisor Trips
The operator plans six global familiarization itineraries for Canadian travel advisors throughout 2027.
Updated on Oct. 15, 2026 in Adventure Travel
Live Poll
Do you believe travel agent familiarization trips help you receive better travel recommendations?
G Adventures is set to offer six new familiarization trip itineraries for Canadian travel advisors in 2027. These programs aim to provide agents with product knowledge and firsthand experience with community-led tourism.
Why it matters
These trips offer advisors critical product training and exposure to global community projects. The inclusion of community-focused activities aims to deepen the expertise of Canadian travel professionals.
The 2027 program includes six itineraries across Ecuador, Guatemala, China, Turkey, Indonesia, and Madeira. Additionally, the Trees for Days initiative will plant one tree for every day an advisor spends on a trip.
The players
G Adventures
An international adventure travel company that focuses on small-group tours and sustainable tourism practices.
Planeterra
A non-profit organization that partners with travel companies to support community-led tourism and social development projects.
The details
Each trip will be led by a local Chief Experience Officer and accompanied by a member of the Canadian sales team to facilitate product training. Advisors will have the opportunity to visit community projects partnered with Planeterra while experiencing various travel styles including National Geographic Journeys and Active tours.
Timeline
The six familiarization trips are scheduled to take place throughout 2027.
Travel Outlook
The program reflects a broader travel industry movement toward immersive education, where operators prioritize agent experiences over traditional brochures to capture market share. This focus aligns with the growing demand for sustainable and community-led tourism experiences in global markets.
Canadian travel advisors can apply for these trips through their G Adventures Global Purpose Specialist or the Canadian Agents of Change Facebook group. Participation provides a unique opportunity to gain verified expertise on specific international destinations and sustainable tourism impacts.
The takeaway
These trips represent a growing emphasis on hands-on advisor education in the sustainable tourism sector. By engaging in community projects, advisors can better communicate the value of regenerative travel to their own clients.
Further reading
Explore more resources and industry insights on our Adventure Travel page.
Source note: This article includes information reported by TravelpulseCA.
Live Poll
Do you believe travel agent familiarization trips help you receive better travel recommendations?
