Canadian Leaders Support Tough Stance in U.S. Trade Talks
Most business leaders prefer holding out for better trade terms despite the economic strain of current tariff policies.
Updated on Oct. 15, 2026 in International Trade
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Should a country hold out for better trade terms even if it causes immediate economic pain?
A new KPMG survey shows 72 per cent of Canadian business leaders support waiting for a more favourable trade deal with the United States. Many are prioritising domestic competitiveness as they grapple with the impacts of current counter-tariffs.
Why it matters
Business leaders are signalling that they are willing to endure immediate economic friction to secure better long-term trade conditions. This sentiment underscores a strategic shift toward strengthening internal economic resilience amid the ongoing trade war.
A survey of 346 business leaders reveals that 55 per cent believe existing Canadian counter-tariffs on U.S. goods are creating operational business problems. Additionally, 62 per cent want the upcoming federal budget to directly address trade war impacts.
The players
KPMG
KPMG is a global professional services network that provides audit, tax, and advisory services to businesses and governments.
The details
Executives are pushing for a policy focus that prioritises foreign investment, faster energy infrastructure development, and reduced costs. While they seek a better deal, many remain concerned about the immediate business disruptions caused by the current reciprocal tariff environment.
Timeline
The 2026 federal budget is expected to address ongoing concerns regarding the Canada-U.S. trade war.
Market Dynamics
This business sentiment follows the established trade protocols of the Canada-United States-Mexico Agreement (CUSMA). It highlights a shift in corporate priorities as firms navigate potential renegotiations and long-term North American trade instability.
The push for tax competitiveness and lower cost pressures suggests that investors should monitor the federal budget for potential adjustments to corporate tax policy. Continued trade uncertainty may also influence the short-term performance of industries heavily reliant on cross-border logistics.
The takeaway
Canadian business leaders appear to be prioritising long-term structural competitiveness over quick-fix trade resolutions. Readers should expect continued corporate advocacy for infrastructure and tax reform as a way to offset the ongoing pressures of the trade war.
Further reading
For more on the national economic landscape, visit the Canada International Trade section.
Live Poll
Should a country hold out for better trade terms even if it causes immediate economic pain?
