Canada Games Council Launches Since 1967 Campaign

The national initiative commemorates six decades of athletic history ahead of the 2027 Winter Games in Quebec City.

Updated on Oct. 15, 2026 in Olympics

Expressive editorial sports illustration of a winter athlete in motion, featuring bold red and white strokes symbolizing Canada's athletic heritage. — The Canada Games Council has launched its 'Since 1967' national campaign, honoring athlete history as the organization approaches its 60th anniversary. AI Illustration. Upload story photo >

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The Canada Games Council has launched its new national brand campaign, titled Since 1967, to celebrate the history of the movement. The campaign honours athlete alumni as the organization prepares for its 60th anniversary.

Why it matters

The campaign highlights the long-term impact of the Canada Games on national sports development and athlete progression. It serves as a lead-up to the 60th-anniversary celebrations and the upcoming 2027 Winter Games.

The campaign features 13 customized videos alongside a national flagship film, highlighting a legacy spanning 60 years of Canadian sport.

The players

Canada Games Council

This is the national organization responsible for the development and management of the Canada Games movement.

Donnovan Bennett

He is a prominent Canadian sports broadcaster who narrated the English version of the flagship campaign video.

Jacqueline Simoneau

She is a decorated Canadian artistic swimmer who narrated the French version of the campaign video.

Fourgrounds

This is a video production house based in St. Catharines that produced the campaign media.

The details

Produced by the video production house Fourgrounds, the campaign rolls out across digital platforms including social media and CBC. The flagship video features narration by Donnovan Bennett in English and Jacqueline Simoneau in French.

1967: The Canada Games Movement began in Quebec City.
October 15, 2026: The Canada Games Council launched the Since 1967 campaign.
February 27 to March 14, 2027: The 2027 Canada Winter Games occur in Quebec City.
July 27 to August 12, 2029: The Canada Summer Games occur in New Brunswick.

Season Trajectory

The campaign establishes the narrative for the upcoming 60th anniversary, positioning the 2027 Games as a landmark event in the Canada Games Movement.

Viewers can access the customized provincial and territorial videos through the Canada Games website and various CBC digital channels. The initiative serves to heighten public awareness and anticipation for the ticketed events occurring in 2027.

The takeaway

The Since 1967 campaign serves as a tool to bridge the gap between historical athletic milestones and the future of Canadian sports. Residents are encouraged to engage with local digital content to see how their specific province or territory is featured.

What happens next

The 2027 Canada Winter Games are scheduled to occur in Quebec City from February 27 to March 14, 2027. Following those, the 2029 Canada Summer Games are scheduled to take place in Moncton and the Saint John Region from July 27 to August 12, 2029.