Kraft Heinz Launched Macaroni and Cheese Soda
The partnership between Kraft Heinz and Toronto-based Solly's Craft Soda debuted on September 23, 2026.
Updated on Oct. 14, 2026 in Food and Drink
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Kraft Heinz introduced a limited-edition macaroni-and-cheese flavoured soda in collaboration with Toronto's Solly's Craft Soda on September 23, 2026. Due to high consumer interest, the beverage company paused new orders for the product on October 9, 2026.
Why it matters
These unusual product collaborations serve as marketing tools to capture attention on social media and reinforce the status of Kraft Dinner as a distinctly Canadian staple. By pairing with local brands, Kraft Heinz increases its visibility through highly shareable, unique content.
The soda features a unique profile combining savoury cream soda with a yogurt-like cheese finish. This release follows a summer 2026 partnership with Booster Juice and a June 2026 collaboration with BeaverTails for snack items.
The players
Kraft Heinz
This food and beverage corporation produces the iconic Kraft Dinner brand exclusively for the Canadian market.
Solly's Craft Soda
This Toronto-based beverage company is known for its artisanal sodas and recently entered a high-profile collaboration with Kraft Heinz.
The details
The beverage was designed specifically to generate viral interest on platforms like TikTok, leveraging the shock factor of an unconventional flavour. It continues a strategic trend for the brand of aligning with other Canadian companies to solidify its national brand image.
Timeline
June 2026: Kraft Dinner partnered with BeaverTails for snacks.
Summer 2026: Kraft Dinner partnered with Booster Juice for a smoothie.
September 23, 2026: Kraft Heinz announced the Solly's Craft Soda partnership.
October 9, 2026: Solly's Craft Soda paused all new orders for the drink.
Industry Dynamics
This release reflects a broader industry shift where major food brands leverage extreme, limited-run products to compete in the social media-driven attention economy. It highlights a move away from traditional advertising toward high-visibility, 'shareable' stunts that aim to refresh brand perception.
Consumers seeking to purchase the soda may currently be unable to place orders due to the temporary pause implemented by the manufacturer. Interested buyers should monitor the official website of the soda maker for future stock updates.
The takeaway
Unconventional brand collaborations are often designed as fleeting marketing experiments rather than long-term consumer products. Readers can treat these limited launches as social media curiosities rather than reliable additions to their regular grocery shopping list.
Further reading
Discover how legacy brands are evolving in the Food and Drink section.
Source note: This article includes information reported by CBC News.
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