Simplii Financial Launched New Banking Features
The direct banking brand introduced new mobile tools and investment access for its Canadian clients.
Updated on Oct. 13, 2026 in Investing
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Simplii Financial has rolled out the new Simplii Account along with mobile app features designed to streamline personal finance management. The brand also established a partnership with CIBC Investor's Edge to provide clients with direct access to investment services.
Why it matters
These updates are intended to attract more DIY banking clients by reducing the mental load of organizing bill payments and savings. By automating transaction backups, the bank aims to help customers manage their finances while avoiding costly insufficient funds fees.
Simplii Financial now serves nearly 2 million clients across Canada, marking a significant presence since the brand transitioned from its 20-year banking partnership with Loblaw Cos. Ltd. in 2017.
The players
Simplii Financial
This direct banking brand is owned by CIBC and focuses on digital-first services for Canadian consumers.
CIBC Investor's Edge
This is an investment service platform that now provides Simplii Financial clients with direct access to trading and financial management tools.
CIBC
The Canadian Imperial Bank of Commerce is a major financial institution that operates the Simplii Financial brand.
Loblaw Cos. Ltd.
This Canadian retail giant previously maintained a two-decade-long partnership with CIBC for President's Choice Financial banking services.
Ipsos
This is a global market research and public opinion firm that conducted recent polling on the public perception of prediction markets.
The details
The new folders feature enables users to self-build categories for spending, savings, and bills within the mobile app. Additionally, the new payment backup functionality is designed to automatically cover transactions, while users can connect their accounts to CIBC Investor's Edge to manage investments.
Timeline
The banking partnership between CIBC and Loblaw ended in 2017.
Ipsos conducted a poll regarding prediction markets on April 8 and 9.
Poll data concerning prediction markets was released in June 2026.
Simplii Financial launched its new account types and features in October 2026.
Additional new features are expected in the coming months.
Market Dynamics
This move marks a continued evolution for the institution following the 2017 dissolution of the President's Choice Financial partnership. The bank is positioning its latest digital tools to compete in an increasingly crowded direct banking and investment sector.
Clients can now link their bank accounts directly to CIBC Investor's Edge, streamlining the process of moving funds into investment portfolios. The new automatic backup feature also offers a safeguard against accidental overdrafts, potentially saving users from frequent insufficient funds fees.
The takeaway
The new mobile tools aim to simplify personal finance by automating organization and preventing common transaction fees. Readers should consider how these digital-first banking features can reduce the time spent on manual account management.
What happens next
Simplii Financial plans to roll out additional features in the coming months, including the ability for clients to share folders for household expenses.
Further reading
For more information on market trends, visit our Investing section.
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