Canadians Reported News Consumption Habits and Priorities

A study found that citizens prioritize health care locally and affordability nationally in their news intake.

Updated on Oct. 13, 2026 in Spending

Isometric editorial illustration of maple leaves stacked beside a brass compass on a stone surface, symbolizing Canadian news priorities. — A Canadian Journalism Foundation study indicates that Canadians prioritize improved reporting on national health care and cost of living issues. AI Illustration. Upload story photo >

Live Poll

Does local news coverage in your community adequately address the issues that matter most to you?

A new study by the Canadian Journalism Foundation highlights the news consumption priorities of 1,600 Canadian adults. Findings indicate that while many feel well informed about their communities, there is significant interest in better coverage regarding health care and the cost of living.

Why it matters

The study underscores a growing gap between the topics Canadians prioritize and the local news coverage they receive. Understanding these preferences helps media outlets better address the economic and social concerns most pressing to the public.

The survey of 1,600 Canadian adults found that 32 per cent of respondents pay for at least one news provider, while 79 per cent use traditional sources daily. Additionally, 61 per cent of those prioritizing health care believe it receives insufficient local news coverage.

The players

Canadian Journalism Foundation

This non-profit organization works to promote excellence in journalism by fostering professional development and public awareness.

Canada Pulse Insights

This is a research firm that specializes in conducting consumer behavior studies and opinion polling across various demographics.

Statistics Canada

This is the national statistical agency responsible for producing data that helps Canadians understand their country through demographics and economics.

The details

The study, which weighted participants based on regional and demographic estimates from Statistics Canada, revealed that 88 per cent of respondents are interested in community news. While 70 per cent of individuals feel well informed about their area, they continue to seek more robust reporting on critical health and affordability issues.

The Canada Pulse Insights survey was conducted from September 11 to September 22, 2026.
The Canadian Journalism Foundation published the study results on October 13, 2026.

Market Landscape

This study follows a pattern set by the ongoing shift toward subscription-based news models in Canada by highlighting current consumer payment habits. It reflects the broader transition where news organizations must reconcile audience interests with changing revenue structures.

The study suggests that your personal concerns regarding the cost of living and healthcare access are shared by a majority of Canadians. These findings may influence how local publishers adjust their content to better serve your information needs in the future.

The takeaway

Understanding how your media habits compare to national trends can help you identify if you are receiving the information you need to make informed financial and health decisions. Seek out diverse sources to ensure your news intake aligns with your personal priorities.