Jollibee Launched Charitable Partnership in Canada

The restaurant chain is donating $1 to Make-A-Wish Canada for every 10-piece bucket sold during its anniversary.

Updated on Oct. 12, 2026 in Philanthropy

Jollibee Launched Charitable Partnership in Canada

Live Poll

Are you more likely to visit a restaurant if they support a charitable cause?

Jollibee has initiated a national charitable partnership with Make-A-Wish Canada to mark its 10th anniversary. Customers can participate by purchasing a 10-piece Jolly Crispy Chicken Bucket between October 11 and November 15, 2026.

Why it matters

The campaign is part of a series of celebratory events honouring the decade since Jollibee first entered the Canadian market. It also serves to highlight the brand's footprint as it plans to accelerate nationwide expansion.

Jollibee currently operates 28 restaurants across five Canadian provinces. The chain is donating $1 for every 10-piece Jolly Crispy Chicken Bucket purchased during the promotional window.

The players

Jollibee

Jollibee is a global fast-food chain that operates 10,700 stores worldwide and first entered Canada in 2016.

Make-A-Wish Canada

Make-A-Wish Canada is a charitable organization that grants wishes to children diagnosed with critical illnesses.

The details

In addition to the bucket promotion, the company is launching a rewards points challenge from October 19 to October 25, 2026. Members can earn 2x points on their first visit, 3x on their second, and 10x on their third.

December 2016: The first Canadian Jollibee location opened in Winnipeg.
October 11, 2026: The Buckets of Wishes initiative began.
October 19, 2026: The anniversary rewards challenge begins.
November 15, 2026: The Buckets of Wishes initiative ends.

Market Landscape

Jollibee's growth in Canada mirrors its aggressive global strategy to build upon a 10,700-store network. This initiative marks a significant step in the brand's ongoing effort to solidify its presence in the competitive Canadian quick-service restaurant market.

Customers who purchase a 10-piece Jolly Crispy Chicken Bucket during the active window will trigger a $1 donation to charity at no additional cost. Furthermore, rewards members can significantly boost their loyalty points by visiting locations between October 19 and October 25, 2026.

The takeaway

Supporting this campaign allows diners to contribute to charitable outcomes while navigating the company's reward point incentives. Customers should verify local availability at their nearest store before planning a visit for the rewards challenge.