Pilgrim Expanded Canadian Footprint Since 2014

The jewelry retailer operates 11 Canadian stores and plans to add three more locations by 2027.

Updated on Oct. 10, 2026 in Jewelry

Bold vector editorial illustration of a sculptural metal necklace on a pedestal, representing retail growth in a clean register. — Jewelry retailer Pilgrim continues its Canadian expansion, operating 11 stores with plans to add three more locations by 2027. AI Illustration. Upload story photo >

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Since entering the Canadian market in 2014, the jewelry brand Pilgrim has grown its presence to 11 retail locations. The company recently opened a new boutique in Oshawa as part of its ongoing expansion.

Why it matters

The brand attributes its Canadian growth to a perceived synergy between Scandinavian design principles and local values. Furthermore, the company emphasizes community engagement through local business partnerships.

Pilgrim reports that more than 80 percent of its jewelry is crafted with at least 75 percent recycled materials. Additionally, professional needle piercing services now account for more than 12 percent of the brand's total business.

The players

Pilgrim

Pilgrim is a jewelry brand that originated in Denmark and focuses on Scandinavian design principles.

Robert P. Hayes

Robert P. Hayes serves as the North American CEO of the jewelry company Pilgrim.

The details

Pilgrim utilizes a mix of independent retail partners and the Shopify Collective platform to distribute its products through dropship models. The company continues to prioritize its physical presence alongside these digital wholesale tools.

Pilgrim entered the Canadian market in 2014.
The company plans to open three additional stores by 2027.

Roadmap

Pilgrim's Canadian expansion mirrors the successful trajectory of other international retailers that leverage specific design philosophies to enter new territories. By combining traditional storefronts with digital dropship models, the brand navigates the evolving hybrid retail landscape.

Shoppers in Oshawa now have access to a dedicated boutique, adding a physical retail option for the brand's collections. Consumers interested in sustainable fashion can also expect continued availability of jewelry made predominantly from recycled materials.

The takeaway

Pilgrim's model demonstrates how retailers can maintain community focus by partnering with local businesses while scaling through modern e-commerce platforms. The brand's emphasis on recycled materials also caters to an increasing consumer demand for sustainable accessory options.