Mastronardi Produce Launched Tomato Campaign
The company introduced a new initiative to celebrate National Tomato Month across Canada.
Updated on Oct. 10, 2026 in Organic Food
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Mastronardi Produce has launched the Certified Tommalier campaign to mark National Tomato Month in October. This initiative features guided tomato tastings designed to help consumers explore and describe various flavour profiles.
Why it matters
The campaign aims to educate consumers about the nuanced flavour differences between tomato varieties. By providing a structured way to evaluate produce, the program seeks to deepen the connection between shoppers and their food.
The initiative coincides with the 30th anniversary of the Campari tomato brand. Participants who complete the guided tasting sessions receive a commemorative Tommalier certificate.
The players
Mastronardi Produce
This greenhouse producer is the organization behind the Certified Tommalier campaign and the Campari tomato brand.
The details
The program encourages consumers to use social media to engage with the brand and participate in local tasting events. These sessions focus on teaching participants specific language to describe the unique flavour pairings and characteristics of different tomatoes.
Timeline
The Campari tomato brand celebrated its 30th anniversary throughout 2025.
Mastronardi Produce is celebrating National Tomato Month during October 2026.
Culture Shift
This campaign follows the broader trend of food brands using experiential marketing to drive consumer engagement and product loyalty. It reflects a growing consumer desire for interactive, educational experiences when selecting fresh produce.
Consumers participating in the campaign can expect to learn new methods for pairing tomatoes and identifying specific flavour profiles in their daily meals. Participants who complete the tasting will receive a commemorative certificate to recognize their engagement.
The takeaway
Understanding the unique flavour characteristics of tomato varieties can significantly enhance your home cooking and meal planning. Seeking out interactive tasting opportunities provides a practical way to refine your palate and appreciate agricultural diversity.
Further reading
For more information on the latest industry developments, visit our Organic Food section.
Source note: This article includes information reported by Greenhouse Canada.
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Do you find that specialized marketing campaigns help you better select fresh produce at the store?
