oOh!media to Air Rampart Content on Office Screens
The exclusive out-of-home deal places Rampart's business and finance reporting on more than 6,300 lift-and-lobby screens from 16 November 2026.
Updated on Nov. 15, 2026 in Media
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oOh!media has signed an exclusive out-of-home content deal with Rampart, placing its business, finance and economy journalism on the Office network from 16 November 2026. The arrangement follows the Australian Financial Review's severing of its relationship with Rampart in late September 2026.
Why it matters
The deal gives Rampart a large physical audience in Australian office buildings after it lost its AFR partnership, while giving advertisers short-form formats across the network. It also shows how a digital-first business publication is reaching professional audiences beyond traditional publishers.
Rampart's content will run on more than 6,300 lift-and-lobby screens across Australia, following an August 2026 raise of $2.3 million from investors. The financial terms of the oOh!media deal, including fees and revenue sharing, have not been disclosed.
The players
oOh!media
oOh!media is an Australian out-of-home advertising company that operates the Office lift-and-lobby screen network in commercial buildings across the country.
Rampart
Rampart is a digital business and finance publication that has built its audience through reporting and podcasts following its founding.
Nine
Nine is one of Australia's largest media companies and publisher of the Australian Financial Review.
Tory Maguire
Tory Maguire is the publishing boss at Nine who made the final decision to end the AFR's relationship with Rampart.
James Chessell
James Chessell is a former AFR Editor-in-Chief who resigned to join Rampart and will co-host a planned news vodcast.
The details
Rampart's business and finance journalism, along with its podcasts Rampart Talks and Rampart Weekly, will run on oOh!media's Office network, and advertisers can have their content cut into short-form formats. The deal follows Nine's Australian Financial Review ending its relationship with Rampart, a decision made by publishing boss Tory Maguire after AFR Editor-in-Chief James Chessell resigned to join Rampart.
Timeline
August 2026: Rampart raised $2.3 million from investors and hired several full-time journalists.
September 2026: The Australian Financial Review severed its relationship with Rampart.
16 November 2026: Rampart content begins running on oOh!media's Office network.
Early 2027: A weekly news vodcast co-hosted by James Chessell and Joe Aston is due to launch.
Market Landscape
The arrangement reflects a broader move of business journalism away from legacy newspaper partnerships toward independent digital publications that build their own audiences and distribution. It positions Rampart against established financial titles by reaching professional audiences through office buildings rather than only through subscriptions and online traffic.
Office workers using lifts and lobbies with oOh!media screens will see Rampart's business and finance content beginning 16 November 2026. Advertisers gain access to short-form versions of that content across the Office network.
The takeaway
Business publishers that lose traditional partners are increasingly turning to physical and audio channels to reach professional readers. Watching how these distribution deals perform will show whether out-of-home placement can sustain independent financial journalism in Australia.
What happens next
Rampart content begins running on oOh!media's Office network on 16 November 2026, and the planned weekly news vodcast is due to launch in early 2027.
Further reading
Explore more Media coverage on how advertising and publishing deals are reshaping business news in Australia.
Source note: This article includes information reported by Mediaweek.
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