AiMCO Posts First Annual Profit in Six Years

The creator and advertising industry body recorded more than 200 new members in 2026, its highest annual membership growth.

Updated on Nov. 15, 2026 in Advertising

AiMCO Posts First Annual Profit in Six Years

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AiMCO turned a profit for the first time in its six-year history, according to results presented at its annual general meeting in Sydney. The organisation recorded more than 200 new members in 2026, including brands, agencies and creator businesses.

Why it matters

The result signals growing participation from brands, creators and platforms in the Australian creator economy, with the organisation adding two creator board seats and a new committee structure to give both sides a bigger say in industry priorities.

AiMCO recorded more than 200 new members in 2026, with more than 100 independent creators joining in the past 12 months. Its first combined AiMCO Summit and Awards drew more than 550 attendees, though the source does not disclose the total membership base or the size of the profit.

The players

AiMCO

AiMCO is an Australian industry organisation representing brands, agencies, creators and platforms in the creator economy.

Marketing Association of Australia

The Marketing Association of Australia is a national body for marketing professionals that partnered with AiMCO on its State of the Creator report.

The details

New members include MECCA, Lion, Mars Snacking, Reckitt, Impact, Coty Inc. and Commercial Radio Australia, alongside agencies and creator businesses such as Ace Creators, Envision Agency and Gamer Talent. AiMCO also launched its Creator Advisory Council in 2026 and, with the Marketing Association of Australia, released its first State of the Creator report.

2026: AiMCO records record membership growth and launches its Creator Advisory Council.
Last Thursday before 15 November 2026: 2026 Annual Report presented at the AGM in Sydney.
2027: AiMCO plans to grow membership and introduce a platform membership category.

Industry Dynamics

AiMCO's first annual profit follows the launch of its State of the Creator report with the Marketing Association of Australia, placing the organisation's financial turn within a broader push to formalise Australia's creator economy. Its plan to take a more active role in brokering brand and creator collaborations signals a shift from representation toward matchmaking.

Brands and creators joining AiMCO gain a larger voice in setting industry priorities through the new board seats and committee structure. For independent creators, the organisation's push to broker collaborations could make it easier to find paid partnerships.

The takeaway

Creators and brands looking to shape how the industry operates may find AiMCO's expanded committee structure a practical route to having their say. Joining as a member could also open access to the organisation's collaboration brokering in 2027.