Rhode Shrinks Glazing Milk Bottle, Keeps Price
A shopper says a smaller bottle of the Rhode facial essence now costs the same as the earlier, larger size.
Updated on Nov. 13, 2026 in Beauty
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Shopper Taylor Delle Coste paid A$35 for a 1.69 fl oz Glazing Milk essence, the same price as her February purchase of a 2.20 fl oz bottle. Shoppers raised the size reduction in April 2026 and again in an August discussion on Reddit's Sephora community.
Why it matters
The bottle is about 23.1% smaller at the same price, which works out to roughly 30% more per unit of product for Australian buyers. The complaint highlights how changes in package size can raise the effective cost of a product without a visible price increase.
The replacement mini Glazing Milk holds 1.69 fl oz (50 mL) and cost A$35 (about $24.03), while the earlier bottle held 2.20 fl oz (65 mL) at the same price. The figures come from one shopper's purchase records, and Rhode's response was not reported.
The players
Rhode
Rhode is a skincare brand founded by Hailey Bieber that sells products such as the Glazing Milk facial essence.
E.L.F. Beauty
E.L.F. Beauty is a cosmetics company that acquired Rhode, which is why commenters note Hailey Bieber no longer owns the brand.
The details
Delle Coste compared the two bottles side by side in a TikTok video and urged Rhode to restore the original quantity or lower the price. Commenters on her video noted that Hailey Bieber no longer owns the company, which was sold to E.L.F. Beauty.
Timeline
February: Delle Coste buys the earlier 2.20 fl oz Glazing Milk bottle.
April 2026: Shoppers first raise the bottle size change.
August: The size change is discussed in Reddit's Sephora community.
Shrinkflation Pattern
The reduction follows the shrinkflation pattern in which companies cut package size while keeping the price the same, here applied to a premium skincare product sold in Australia. Consumers typically notice such changes only when they compare bottles directly, as Delle Coste did.
Shoppers comparing skincare should check the net volume printed on each bottle against the previous purchase rather than relying on the price alone. Checking unit prices per millilitre can show whether a smaller size is effectively more expensive.
The takeaway
A price that stays the same while the product shrinks is still a price increase per unit, so comparing volume and unit cost before buying helps protect your budget.
Further reading
For related coverage, see Beauty in our Australian lifestyle section.
Source note: This article includes information reported by The Cool Down.
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