Callaway Extends Golf Australia Partnership to 2029
Callaway Golf has renewed its commercial partnership with Golf Australia, the PGA of Australia and the WPGA Tour of Australasia for three years.
Updated on Nov. 6, 2026 in Golf
Callaway Golf has extended its commercial partnership with Golf Australia, the PGA of Australia and the WPGA Tour of Australasia through 2029. The unified agreement covers equipment and commercial support across all major domestic men's and women's professional tournaments.
Why it matters
The deal consolidates Callaway's relationships with three national golf bodies into a single agreement, covering elite professional events and grassroots participation. It also expands Callaway's involvement in GA Club, Golf Australia's facility and club support initiative.
The partnership is a three-year extension running through 2029 and covers Golf Australia, the PGA of Australia and the WPGA Tour of Australasia under a single agreement. The financial terms of the deal were not disclosed.
The players
Callaway Golf
Callaway Golf is a US-based golf equipment manufacturer known for its clubs, balls and apparel, and a long-standing supplier to professional tours.
Golf Australia
Golf Australia is the national governing body for golf in Australia, responsible for amateur and community participation across the country.
PGA of Australia
The PGA of Australia is the professional body representing golf professionals and running professional tournaments and coaching standards in Australia.
WPGA Tour of Australasia
The WPGA Tour of Australasia is the professional women's golf tour operating across Australia and New Zealand.
The details
Callaway provides equipment and activation support for major professional events aligned with the Challenger PGA Tour of Australasia and the WPGA Tour of Australasia. The agreement also includes targeted investment in junior, female and all-abilities golf programs, along with workforce education and grassroots facility development.
Timeline
6 November 2026: Partnership extension announced.
2029: Partnership extension ends.
Season Trajectory
The extension deepens Callaway's role in GA Club, Golf Australia's dedicated facility and club support initiative, shifting the sponsor relationship from elite events toward grassroots infrastructure. Its single multi-body structure brings the professional men's, professional women's and national governing bodies under one commercial umbrella.
Golfers across Australia will see Callaway equipment and branding at domestic men's and women's professional tournaments through 2029. The extension also points to expanded junior, female and all-abilities programmes that may open new entry points for local players.
The takeaway
The deal shows how national golf bodies are pooling commercial partnerships to fund both elite competition and grassroots participation. Players and clubs looking to get involved can watch how GA Club develops over the coming years.
Further reading
For more on the sport, see the Golf section.
Source note: This article includes information reported by Ministry of Sport.
