Coles Delists Sara Lee One-Litre Ice Cream Tubs

The supermarket chain has removed the tubs from its shelves, leaving the five-flavour range without a major supermarket home.

Updated on Nov. 5, 2026 in Desserts

Gouache-painted editorial illustration of an empty cold-cabinet shelf with frosted glass doors and a clean gap where products once sat.
Coles has delisted Sara Lee one-litre ice cream tubs as of October 2026, leaving the five-flavour range without a major supermarket home in Australia. AI Illustration. Upload story photo >

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Coles has delisted Sara Lee one-litre ice cream tubs as of October 2026, two years after Woolworths stopped stocking the range. Neither supermarket chain now carries the five-flavour line, which remains available at IGA and independent retailers.

Why it matters

The move leaves Sara Lee ice cream out of Australia's two largest supermarket chains, changing where shoppers can buy the brand. Coles said the decision followed a routine review of its ice cream range that considered customer preferences and shopping habits.

Sara Lee was established in Lisarow on the NSW Central Coast in 1971, and its one-litre tubs have now been removed from Coles after Woolworths stopped stocking the range about two years earlier. Canstar's 2026 awards ranked vanilla as Australia's favourite ice cream flavour, with 27 per cent of respondents naming it, but the extraction does not say whether the delisting affected sales.

The players

Coles

Coles is one of Australia's two largest supermarket chains, and it made the decision to delist the Sara Lee one-litre ice cream tubs.

Woolworths

Woolworths is one of Australia's two largest supermarket chains, and it stopped stocking the Sara Lee ice cream range about two years before Coles followed.

Sara Lee

Sara Lee is a frozen dessert brand established in Lisarow on the NSW Central Coast in 1971, and its ice cream range remains sold at IGA and independent retailers.

The details

Coles delisted the one-litre Sara Lee ice cream tubs in October 2026 following a routine review of its ice cream range. Sara Lee's other frozen desserts remain available at major supermarkets, and the five-flavour ice cream range is still sold at IGA and independent retailers.

Timeline

  1. About 2024: Woolworths stopped stocking the Sara Lee ice cream range.

  2. October 2026: Coles delisted the Sara Lee one-litre ice cream tubs.

  3. 2026: Canstar published its Most Satisfied Customers Awards ice cream rankings.

Market Landscape

Canstar's 2026 Most Satisfied Customers Awards ranked Cadbury top for customer satisfaction on ice cream tubs and ALDI's Monarc Crowns as the highest-rated multipack range. The delisting shows that high consumer ratings do not guarantee a place on the two largest supermarket chains' shelves.

Shoppers who buy Sara Lee one-litre tubs will need to look at IGA or independent retailers, as Coles and Woolworths no longer stock the range. Sara Lee's other frozen desserts remain on major supermarket shelves, so buyers can still find some products from the brand there.

The takeaway

Ice cream shoppers who want Sara Lee should check IGA or independent retailers, as the one-litre tubs have left both Coles and Woolworths. Compare other frozen dessert options at major supermarkets if the five-flavour range is unavailable locally.

Further reading

For more on frozen treats, see Desserts coverage across Australia.

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