AIIMS Creator Hub Expands Australian Podcast Lineup
The Australian production house is growing its audio portfolio with new true crime and interview-style podcast programmes.
Updated on Oct. 29, 2026 in Romance
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AIIMS Creator Hub has expanded its podcast portfolio by adding the true crime series The Disappearance of Katie Walker and the programme Mayday. This growth follows the studio's strategic partnership with NOVA Entertainment established earlier this year.
Why it matters
The hub is focused on developing a diverse slate of content rather than replicating a single format. By leveraging expertise in social media and content production, the team aims to build broader audiences across entertainment, sport, and true crime.
The MAFS Funny podcast has amassed more than 5.6 million downloads since its January 2025 launch. Meanwhile, Unscripted with Josh Mansour has reached 724,000 downloads and generated 31 million Instagram views.
The players
AIIMS Creator Hub
This Australian production house leverages its expertise in content and social media production to build and manage diverse podcast audiences.
NOVA Entertainment
A major Australian audio network that entered into a strategic partnership with the AIIMS Creator Hub in March 2025.
Josh Mansour
He is the host of the Unscripted podcast, which recently joined the Nova Podcasts network after gaining significant traction on social media.
Katie Walker
Her 2026 disappearance in Sydney serves as the subject of a new true crime podcast series produced by the hub.
The details
AIIMS Creator Hub founders continue to utilise talent-led formats to reach listeners. The expansion includes the new true crime title focused on the May 2026 disappearance of Katie Walker in Sydney.
Timeline
January 2025: Launch of MAFS Funny podcast
March 2025: AIIMS Creator Hub partnered with NOVA Entertainment
May 2025: Launch of Unscripted with Josh Mansour
23 May 2026: Last sighting of Katie Walker
July 2026: Launch of The Disappearance of Katie Walker
Culture Shift
The hub's strategy reflects the broader movement toward talent-led audio networks in Australia. This approach marks a shift from relying on single-format hits toward building diverse ecosystems across crime, sport, and entertainment.
Listeners can now access new content through existing podcast platforms, including the Nova Podcasts network. The diverse themes mean fans of true crime or comedy can incorporate these specific programmes into their regular streaming routines.
The takeaway
The expansion demonstrates the growing professionalisation of independent creator hubs within the national audio market. Audiences looking for new content should note that talent-led programmes often rely on cross-platform social media engagement to drive growth.
Further reading
Discover more about the evolving landscape of digital storytelling in our Romance section.
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