BINGE Launches as Prime Video Add-on in Australia

The streaming service is now available to Australian subscribers directly through the Prime Video application.

Updated on Oct. 27, 2026 in Television

Bold vector editorial illustration featuring interlocking geometric shapes, symbolizing the digital convergence of streaming services in an abstract, clean style. — Foxtel Group has integrated its BINGE streaming service into the Prime Video application in Australia, allowing subscribers to centralize their entertainment content. AI Illustration. Upload story photo >

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Foxtel Group has launched its BINGE streaming service as an add-on subscription for Prime Video users in Australia. This integration allows viewers to access entertainment content, live news, and selected sports from Kayo SPORTS within the existing Prime Video interface.

Why it matters

The partnership expands the variety of content available to Prime Video subscribers while providing Foxtel Group with a broader distribution channel. This move increases the convenience for users who prefer centralising their streaming services into a single application.

BINGE enters the platform as the 32nd add-on partner for Prime Video in Australia. Standard subscription plans are priced at $19 a month, while the Premium tier is available for $22 a month.

The players

Foxtel Group

Foxtel Group is a major Australian media company that provides subscription television and streaming services including BINGE and Kayo SPORTS.

Prime Video

Prime Video is an international subscription video-on-demand service operated by Amazon that offers a wide library of film and television content.

Kayo SPORTS

Kayo SPORTS is a sports-focused streaming service in Australia that provides access to a vast array of live and on-demand athletic events.

The details

Customers can choose between Standard and Premium subscription tiers to access BINGE content directly within the Prime Video app. The offering includes live news channels and specific live sport content sourced from Kayo SPORTS.

BINGE launched on Prime Video on 27 October 2026.

Industry Dynamics

This integration follows the broader industry trend of aggregating streaming services into unified platform channels to capture larger market share. By embedding BINGE into the Prime Video interface, the companies are positioning themselves against standalone competitors in an increasingly crowded market.

Australian viewers can now access BINGE content without needing to download a separate application if they already use Prime Video. This arrangement simplifies the billing and navigation process for customers who wish to subscribe to multiple services.

The takeaway

Subscribers should review their current streaming subscriptions to determine if integrating BINGE into their existing Prime Video account offers better value. Utilizing add-on services can often streamline account management and consolidate monthly billing into a single transaction.