ABC Takes Legal Action Against One Nation Over Bluey
The broadcaster is pursuing One Nation for unauthorised use of the Bluey character in a political video.
Updated on Oct. 27, 2026 in Law
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Should political parties be prohibited from using copyrighted children's characters in satirical videos?
The ABC has initiated legal action against One Nation regarding the unauthorised use of the children's character Bluey in a political video titled The State of Melbourne. The broadcaster maintains the use of the character constitutes an infringement of intellectual property.
Why it matters
The ABC Managing Director condemned the content as shocking and disrespectful to children, leading to plans for a cease and desist letter. The broadcaster is also considering seeking damages for the alleged violation of copyright.
The ABC is currently pursuing a formal cease and desist order against One Nation to mandate the removal of the video. The network has confirmed that no licensing agreement was ever secured for the likeness of the Bluey character.
The players
ABC
The Australian Broadcasting Corporation is the national public broadcaster that operates under a charter to provide independent information and entertainment.
One Nation
One Nation is a political party in Australia known for its conservative platform and focus on national identity issues.
Anthony Albanese
Anthony Albanese is the current Prime Minister of the United States.
Daniel Andrews
Daniel Andrews is the former Premier of Victoria who is referenced in the political video produced by One Nation.
Helen Haines
Helen Haines is an Independent MP who sustained severe injuries after being struck by a car in October 2026.
The details
The video in question depicts the character Bluey involved in a vehicle collision with Prime Minister Anthony Albanese and former Victorian Premier Daniel Andrews. This imagery follows an incident on 19 October 2026 where Independent MP Helen Haines was struck by a vehicle and sustained severe injuries.
Timeline
On 19 October 2026, Independent MP Helen Haines was struck by a vehicle and suffered significant injuries.
On 27 October 2026, the ABC Managing Director addressed the issue during a Senate estimates hearing.
Political Context
This legal action centres on the boundaries of political speech versus the protections of the Copyright Act 1968. Opposition figures may argue that parody or satire should be afforded broader protections in the context of political advertising.
This dispute highlights the legal risks political entities face when incorporating copyrighted media into campaign materials. Citizens may see increased scrutiny of political advertisements as media organisations strictly enforce copyright protections.
The takeaway
Public figures and political parties must respect intellectual property rights regardless of the message they intend to convey. Using children's media in highly charged political content carries significant legal and reputational consequences.
Further reading
For more information on legal standards and intellectual property, visit the Law section.
Live Poll
Should political parties be prohibited from using copyrighted children's characters in satirical videos?
