Arnott's to Release Festive Cookbook on 1 November
Shoppers can obtain the new recipe collection by purchasing three select Arnott's products.
Updated on Oct. 26, 2026 in Recipes
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Would you purchase additional products to receive a promotional cookbook?
Starting 1 November 2026, Arnott's and Are Media will release a festive cookbook featuring 24 recipes using their signature biscuits. The promotion is available to customers across Australia who purchase three qualifying items at participating stores.
Why it matters
The cookbook aims to directly bridge the gap between Christmas recipe inspiration and the retail shopping basket. This initiative follows a period of growth for the brand, which saw pack sales of hero biscuits increase by approximately 5 per cent in 2025 compared to 2024.
The new cookbook includes 24 unique recipes incorporating Arnott's products. Customers qualify for the offer by purchasing three Arnott's items at participating retailers, including Coles and Woolworths.
The players
Arnott's
An iconic Australian biscuit manufacturer with a long history of product development and domestic market presence.
Are Media
A leading Australian publisher that produces various lifestyle magazines and digital content platforms.
The Australian Women's Weekly
A prominent Australian magazine known for its extensive collection of recipes and culinary expertise.
The details
Developed in collaboration with The Australian Women's Weekly, the collection provides festive cooking ideas designed for the holiday season. Shoppers can redeem the book by scanning it alongside their qualifying products at the checkout counter.
Timeline
The cookbook promotion begins on 1 November 2026.
The baseline comparison for biscuit sales occurred during 2024.
The inaugural Arnott's cookbook launched in 2025.
Culture Shift
The move aligns with the tradition of integrating brand-sponsored recipe collections into retail loyalty campaigns. This strategy capitalises on seasonal consumer behaviour by linking product utility directly to the holiday shopping experience.
Shoppers can secure their copy of the cookbook by purchasing three Arnott's products at major chains like Coles and Woolworths starting 1 November. You must scan the book during the transaction to complete the redemption process at participating stores.
The takeaway
This partnership highlights how traditional brands leverage print media to maintain consumer engagement during peak shopping periods. Consumers should plan their grocery shopping around the 1 November start date to ensure availability at local retail outlets.
Further reading
Find more holiday inspiration in our Recipes section.
Live Poll
Would you purchase additional products to receive a promotional cookbook?
