Volkswagen Launches Walkinshaw World Driving Campaign

The campaign reimagines iconic Australian roads as theme park attractions to highlight the Amarok V6 W600.

Updated on Oct. 25, 2026 in Car Culture

A rugged pickup truck driving along a winding mountain highway in the Australian outback during golden hour. — Volkswagen has launched the Walkinshaw World campaign across Australia to highlight the capabilities of the Amarok V6 W600 pickup truck. AI Illustration. Upload story photo >

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Volkswagen has introduced the Walkinshaw World advertising campaign across Australia to showcase the performance of the Amarok V6 W600. The initiative uses AI to transform everyday roads into themed amusement park rides.

Why it matters

This campaign aims to demonstrate the vehicle's capabilities on real-world terrain rather than just on tracks. By mapping routes based on physical features, Volkswagen provides a unique way for potential buyers to experience the Amarok V6 W600.

The campaign features more than 100 uniquely named attractions identified by an AI-powered tool. This software scans road networks near Volkswagen dealerships to select routes based on terrain, curvature, and elevation.

The players

Volkswagen

This is a German automotive manufacturer that produces vehicles distributed through a global network of dealerships.

Walkinshaw Automotive Group

This is an automotive engineering and design firm that frequently collaborates on high-performance vehicle developments.

The details

Developed in partnership with Walkinshaw Automotive Group, the campaign uses Google Maps integration to generate visual identities for selected roads. Notable routes include The Big Dipper on Sydney's Pacific Motorway and The Mountain at the Mount Panorama circuit.

The campaign launched across Australia in October 2026.

Roadmap

This campaign mirrors a broader industry trend of integrating sophisticated digital mapping technology to personalise the customer driving experience. It highlights how manufacturers are moving beyond traditional advertising to showcase vehicle performance through interactive data tools.

Drivers can visit local Volkswagen dealerships to experience these mapped routes and test the performance of the Amarok V6 W600 firsthand. This allows prospective buyers to assess how the vehicle handles specific local terrain and elevation changes.

The takeaway

Volkswagen is gamifying the test-drive experience by using AI to identify challenging road segments for drivers. Prospective customers can use these curated routes to better understand how a vehicle performs under varying road conditions in their own region.