Specsavers Launches New Country Road Eyewear Collection

The latest campaign introduces 18 new frames and celebrates 16 years of partnership.

Updated on Oct. 22, 2026 in Accessories

Screen-print poster illustration of glasses on a coastal rock, reflecting the heritage-inspired launch of the new Australian eyewear collection. — Specsavers has debuted its latest campaign for the Country Road eyewear collection, showcasing a new range of optical and sunglass styles. AI Illustration. Upload story photo >

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Do you consider designer collaborations when deciding where to buy your next pair of glasses?

Specsavers has debuted its latest campaign for the Country Road eyewear collection, showcasing a range of new optical and sunglass styles. The effort aims to strengthen the position of Specsavers as a primary destination for Australian designer eyewear.

Why it matters

The campaign highlights the long-standing collaboration between two major Australian brands, leveraging half a century of brand heritage to appeal to local fashion consumers.

The new collection adds 11 women's styles and 7 men's styles, bringing the total Country Road offering at Specsavers to 32 frames.

The players

Specsavers

This global optical retail chain operates numerous clinics across Australia providing professional eye care services.

Country Road

This Australian retailer provides a wide range of apparel and accessories with over 50 years of brand history.

Jessica Hart

She is a prominent Australian fashion model who appears as the face of the new campaign.

Alex Libby

He is a professional model who features in the promotional material for the new eyewear collection.

The details

Developed by the in-house creative team at Specsavers, the campaign was filmed in Jervis Bay, NSW, and features models Jessica Hart and Alex Libby. The rollout incorporates national out-of-home advertising, audio partnerships, paid social media, and PR strategies.

22 October 2026: Specsavers launched the new campaign.

Culture Shift

This campaign follows the broader Australian retail trend of leveraging long-term designer collaboration collections to maintain market relevance. It reflects a shift toward integrating high-end brand heritage into accessible consumer retail models.

Customers can now access the expanded range of 18 new styles across the national network of Specsavers locations. The update offers shoppers a wider variety of designer frames integrated with professional optical services.

The takeaway

Consumers looking to update their eyewear can choose from the new collection at local retail outlets. The campaign demonstrates how heritage brands continue to modernise their offerings through creative multi-channel marketing.