Australian Property & Livestock Holds Wagyu Cattle Sale

The inaugural digital auction achieved a total clearance of nearly 400 head of high-value Wagyu and Wagyu-infused cattle.

Updated on Oct. 22, 2026 in Agriculture

A small herd of cattle stands in a wide, arid Australian pasture under bright, midday sun.
Australian Property & Livestock hosted a digital auction that cleared nearly 400 head of high-value Wagyu and Wagyu-infused cattle across Australia. AI Illustration. Upload story photo >

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Australian Property & Livestock successfully hosted an online commercial sale on the StockLive Commercial Platform, clearing nearly 400 cattle. The event drew nearly 20 registered bidders looking for high-quality feeder steers and breeding stock.

Why it matters

This digital sale provided agents and clients with direct access to a targeted national buyer audience, enhancing the efficiency of marketing premium livestock. The platform-based approach allows for greater market reach than traditional, location-restricted auctions.

The sale saw 191 Purebred Wagyu feeder steers trade at 662c/kg, while F1 heifers reached 616c/kg. Purebred Wagyu joined cows with calves at foot sold for $1760 per head.

The players

Australian Property & Livestock

This agency manages livestock sales and marketing programmes for Australian agricultural producers.

StockLive

This digital platform provides real-time online bidding services for commercial livestock auctions across Australia.

The details

The event utilized staggered lot closures and bid extensions to facilitate competitive pricing across multiple lots. Registered participants sourced livestock from various regions, including Westmar, Queensland, and Wallangra, NSW.

Timeline

  1. 19 October 2026: The inaugural commercial cattle sale was conducted.

  2. 20 November 2026: The second monthly sale is scheduled to occur.

Market Landscape

This sale follows the Australian livestock industry digital transformation trend, marking a shift toward remote bidding and national buyer accessibility. By leveraging the StockLive platform, the agency is capitalising on the growing demand for efficient, country-wide procurement models.

The transition to digital auctions offers cattle producers increased transparency in pricing through live bidding systems. Buyers can now access a wider range of high-value genetics like Purebred Wagyu without the logistical costs associated with attending physical livestock centres.

The takeaway

The successful clearance of these cattle highlights the increasing viability of online platforms for premium breed transactions. Producers should monitor these monthly digital events as they become a standard venue for securing high-value livestock.

What happens next

A second monthly sale is confirmed for 20 November 2026, with further events planned throughout the following year.

Further reading

For more information on national sector trends, visit the Australia Agriculture hub.

Source note: This article includes information reported by Beef Central.

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Do you believe specialized online cattle auctions offer better value for producers than traditional sales?