Australian Startup Cuttable Secures $20M Series A Funding
The advertising technology firm plans to use the fresh capital to expand its engineering team and U.S. sales operations.
Updated on Oct. 21, 2026 in Startups
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Australian startup Cuttable has raised $20 million in Series A funding, pushing the company valuation past $100 million. The round was led by Airtree Ventures with participation from Square Peg and Rampersand.
Why it matters
Cuttable intends to deploy the new funding to bolster its engineering team and accelerate its growth strategy in the United States. This expansion effort follows the firm securing $260 million in connected Meta ad spend since its 2025 launch.
Cuttable, which currently employs about 40 people, has created over 300,000 advertisements for brands. The United States now accounts for 40% of the startup's total revenue.
The players
Cuttable
An Australian-based advertising technology startup that uses AI to repurpose brand content into social media ads.
Airtree Ventures
A venture capital firm that focuses on investing in early-stage Australian and New Zealand technology companies.
Meta
A global technology company that owns Facebook, Instagram, and WhatsApp, and serves as the primary platform for Cuttable's ad generation tools.
The details
The platform operates by scanning a brand's existing Meta content and Shopify order data to generate new advertising assets. Although these ads are produced through automated processes, they are only published after receiving human approval.
Timeline
Cuttable launched operations in 2025.
The funding round was reported on 21 October 2026.
Meta plans to fully automate ad creation by the end of 2026.
Market Landscape
Cuttable sits at the intersection of AI-driven creative tools and the broader push by major platforms toward full ad automation. By requiring human approval, the firm distinguishes its workflow from the full automation of ad creation planned by Meta by the end of 2026.
For brands using Cuttable to manage their digital presence, this capital infusion signals a potential expansion in ad format support, including future Google ads capabilities. Businesses currently leveraging the tool will likely see continued refinement in how their Shopify and Meta content is converted into ads.
The takeaway
Cuttable's success demonstrates the high demand for AI-driven tools that can effectively bridge the gap between e-commerce data and social media creative assets. Companies in this space are increasingly focusing on scaling operations to meet the needs of international markets like the United States.
Further reading
Learn more about the local industry at Australia Startups.
More information
View the Cuttable Series A Investor Presentation for more details.
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