Australians Pivot Away From Traditional Smartphone Use

New research highlights a shift toward productivity and digital tools over traditional calling and texting.

Updated on Oct. 21, 2026 in Consumer Electronics

Isometric editorial illustration of a metallic multi-tool, representing the shift toward multifunctional digital productivity tools in Australia. — A 2026 Samsung Australia survey reports that mobile devices are increasingly used for professional productivity rather than traditional calling and texting. AI Illustration. Upload story photo >

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A Samsung Australia survey reveals that smartphone usage in Australia has evolved significantly, with the proportion of people primarily using devices for calls and texts falling to 53% in 2026. This represents a marked decline from 67% in 2019 as Australians increasingly prioritise social media, work, and productivity.

Why it matters

The findings reflect a broader shift in consumer reliance on mobile devices for daily organisation and professional tasks rather than simple communication. As smartphone roles expand, users are increasingly expecting their handsets to replace physical tools like wallets and keys.

The survey of 1,092 respondents shows that primary social media usage grew from 17% in 2019 to 24% in 2026. Additionally, 44% of Australians now value the capability of smartphones to replace physical items like keys, wallets, and identification.

The players

Samsung Australia

This subsidiary of the global electronics manufacturer conducts regular market research to understand local consumer technology adoption.

Pureprofile

This is a global data and insights company that provides market research and consumer analytics services.

The details

The research indicates a sharp generational divide, with only 22% of Australians aged 18 to 24 using their phones primarily for calls and texts, compared to nearly 80% of those aged 55 and over. Most respondents now report that features like professional productivity and high-quality photography are more important to them today than they were seven years ago.

2019 served as the baseline measurement for smartphone usage habits.
2026 marks the current measurement period for the study.

The Tech Race

This shift marks a departure from the legacy era of mobile telephony where the device served primarily as a communication tool. The industry is now prioritising multi-functional capabilities that position the smartphone as a central hub for individual identity and workflow management.

Users can expect future device updates to place heavier emphasis on productivity tools and integrated digital ID features rather than core telephony. As photography and professional utility become top priorities for 60% of users, purchasing decisions should focus on software support and processing power.

The takeaway

Consumers are increasingly treating their smartphones as comprehensive life-management tools rather than just communication hardware. To maximise device utility, users should explore built-in productivity features and secure digital wallet options that reduce reliance on physical carry-items.