Agent99 Launches Arts and Entertainment Accelerator
A new programme offers one Australian business $20,000 in pro-bono public relations services.
Updated on Oct. 21, 2026 in Openings & Closings
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Agent99 has introduced an Arts & Entertainment Accelerator Programme to support brands navigating current sector budget constraints. One chosen business will receive three months of strategic public relations and execution support.
Why it matters
The arts and entertainment sector currently faces significant rising costs that impact ticket sales and operational budgets. This initiative aims to assist ambitious brands by providing professional support during challenging economic times.
The programme provides $20,000 in support over a three-month duration. Eligible applicants must not have utilised PR representation within the past two years.
The players
Agent99
Agent99 is a public relations agency based in Australia that is celebrating 20 years of operation in 2027.
The details
The agency provides a range of services including earned media, talent profiling, media training, and social content to the successful candidate. Interested parties across Australia must submit an official application to be considered for this professional support.
Timeline
Applications for the accelerator programme close on 1 December 2026.
The three-month programme commences in mid-January 2027.
Agent99 marks its 20th year in business throughout 2027.
Market Landscape
This initiative follows the ongoing arts sector budget constraints impacting ticket sales across Australia. By providing specialised PR support, the agency aims to strengthen the market positioning of smaller brands against industry volatility.
Australian arts and entertainment businesses without recent PR support can apply for this grant to boost their professional visibility. The programme offers a direct avenue to receive expert media training and content services without upfront costs.
The takeaway
Ambitious brands in the arts should review their recent PR history to confirm they meet the two-year eligibility requirement before applying. Preparing a clear strategy for how three months of professional support could transform your specific ticket sales is the best way to secure a win.
Further reading
Find more industry developments in our Australia Openings & Closings section.
Source note: This article includes information reported by Mumbrella.
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Do you believe corporate pro-bono initiatives provide meaningful support to your local arts community?
