Stax Activewear Relaunches Under New Ownership
The Australian activewear brand is back following a receivership process, offering store credit to previous customers.
Updated on Oct. 20, 2026 in Fashion
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Stax has officially relaunched under new management following a period of receivership that left 13,000 orders unfulfilled. The brand is now providing affected customers with store credit on a one-for-one basis to settle outstanding debts.
Why it matters
The move serves as a gesture of goodwill intended to restore brand loyalty among its customer base after the company reported over $24 million in liabilities. Providing these credits aims to resolve lingering consumer dissatisfaction following the collapse.
A private Australian investor group acquired the brand after it entered receivership with $24 million in liabilities. Customers must confirm their order details by 31 December 2026 to utilise store credit, which expires on 30 June 2027.
The players
Anna Cheng
Anna Cheng serves as the Chief Executive Officer of the relaunched Stax brand.
Georgia Bachmann
Georgia Bachmann oversees the aesthetic direction of Stax as its creative director.
The details
Affected customers are being invited via email to verify their accounts and access their balances. Those who placed orders through third-party platforms are required to utilise specific dispute processes rather than the direct credit programme.
Timeline
Stax entered receivership earlier this year.
The brand relaunch took place on 20 October 2026.
Waitlist early access begins on 5 November 2026 at 7pm.
New collection sales start on 6 November 2026 at 9am.
The deadline to confirm order details is 31 December 2026.
Culture Shift
This relaunch follows a pattern set by other Australian retailers attempting to maintain brand equity while navigating complex debt liquidation processes. The strategy reflects a broader trend of investor groups purchasing distressed assets to leverage established customer bases in the activewear market.
Customers with unfulfilled orders from earlier this year can reclaim value through store credit by confirming their details before the end of the year. Shoppers should check their emails for invitations to verify balances before the 31 December 2026 confirmation deadline.
The takeaway
The brand is prioritising the resolution of outstanding customer issues to rebuild trust following its financial collapse. Consumers should ensure they verify their order history promptly to avoid losing eligibility for their credits.
Further reading
For more information on the local industry, visit the Australia Fashion section.
Live Poll
Would you trust a brand that was previously placed in receivership to fulfill your future orders?
