Pexar Launches VivKeep Digital Photo Frames at JB Hi-Fi
The new range of photo frames is now available at JB Hi-Fi stores across Australia.
Updated on Oct. 19, 2026 in Photography
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Pexar has introduced its VivKeep digital photo frame line to the Australian market through JB Hi-Fi stores. The frames allow users to display photos and 60-second video clips without any ongoing subscription fees.
Why it matters
The launch provides Australian consumers with a new hardware-based solution for digital photo display that relies on local storage rather than recurring cloud service costs.
The 10.1-inch base model costs AU$229, the 11-inch 2K VivKeep Pro is priced at AU$299, and the 15.6-inch Starlight model is available for AU$499. The base and Pro models store 40,000 photos, while the Starlight model holds 80,000 photos.
The players
Pexar
Pexar is a consumer electronics manufacturer that specializes in digital display technology and photo management hardware.
JB Hi-Fi
JB Hi-Fi is a prominent Australian retailer of home entertainment and consumer electronics founded in 1974.
The details
Users can manage content on their VivKeep frames by uploading photos and videos via the free Pexar App. All media is stored directly on the device hardware, ensuring that viewing experiences do not require an internet connection after initial setup.
Timeline
The Pexar VivKeep frames became available at JB Hi-Fi stores on 20 October 2026.
Culture Shift
This release reflects a growing consumer preference for hardware products that do not tether users to monthly recurring subscription costs. By prioritising local storage, Pexar aligns with a broader movement toward privacy and cost-predictability in digital home appliances.
Customers can now visit any of the 200 JB Hi-Fi locations across Australia to purchase and view the frames in person. The absence of subscription fees means that households can manage their digital photo library without ongoing monthly expenses.
The takeaway
Consumers should evaluate whether the internal storage capacity of the chosen model meets their long-term photo collection needs. Those who frequently share short video clips will benefit from the 60-second video support integrated into the Pexar App workflow.
Further reading
For more information on the latest hardware trends, visit the Australia Photography section.
More information
To learn more about the technical specifications and features, visit the Pexar official product website.
Live Poll
Would you consider purchasing a digital photo frame to display shared family photos at home?
