DAZN CEO Denies Foxtel Sale Plans in Australia
CEO Shay Segev has confirmed that DAZN remains committed to the Australian market, dismissing reports of a potential sale.
Updated on Oct. 19, 2026 in Television
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DAZN Global CEO Shay Segev has officially denied that the company is looking to sell Foxtel. The clarification followed recent media reports that suggested informal discussions had taken place regarding a potential transaction with Tabcorp.
Why it matters
The denial highlights DAZN's strategic commitment to Australia as a core market. By clarifying its position, the company aims to stabilise its business outlook and reaffirm its focus on growth within the local media landscape.
Foxtel holds NRL and NRLW television rights in an eight-year deal costing $520 million annually. This compares to the $145 million annual broadcast rights fee paid by Nine for similar content.
The players
Shay Segev
He is the Global CEO of DAZN and oversees the company's international strategic operations.
DAZN
It is a global sports streaming and media organisation that serves as a primary broadcaster in the Australian market.
Foxtel
This major Australian pay television company holds significant broadcast rights for the National Rugby League.
Tabcorp
It is a prominent Australian gambling and entertainment company that was reportedly involved in informal acquisition talks.
Nine
It is an Australian media network that competes for sports broadcasting rights, including the NRL.
The details
In an internal email sent to staff, Shay Segev explicitly rejected claims that the business is seeking a buyer. These rumours had surfaced following a report from the Australian Financial Review, which alleged that informal talks were held with Tabcorp.
Timeline
Last week: The Australian Financial Review reported rumours regarding a potential sale.
Week of 19 October 2026: CEO Shay Segev issued an email to staff denying the sale.
Industry Dynamics
The confirmation of DAZN's commitment to Foxtel provides stability within the Australian broadcasting sector, which is defined by high-value multi-year contracts. This move solidifies the current competitive landscape against rival networks as they vie for exclusive sports content.
Subscribers can expect continuity in sports programming as the current NRL and NRLW rights remain held by the existing provider. No changes to subscription tiers or access to live sports are planned as a result of these internal corporate discussions.
The takeaway
Maintaining stability in major sports broadcasting rights is essential for protecting the fan experience. Readers should monitor future updates regarding the long-term investment strategies of major streaming platforms in the region.
Further reading
For broader context on the local media environment, visit the Television section.
Source note: This article includes information reported by B&T.
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