VMO Crowned 2026 Ultimate Media Champions
Six media agency professionals have been named winners following a six-week national health and wellness competition.
Updated on Oct. 14, 2026 in Health and Wellness
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VMO has crowned six media agency professionals as the 2026 Ultimate Media Champions after a comprehensive training programme. The competition brought together 250 participants from across Australia to focus on physical and mental fitness.
Why it matters
The initiative aims to foster community and resilience among industry professionals by encouraging a shared, long-term commitment to health and wellness. It provides a structured environment for agency staff to prioritise their wellbeing through expert-led training and educational modules.
A total of 250 media agency professionals participated in the six-week programme, culminating in $60,000 worth of prizes awarded. Each champion received 320,000 WORLD360 Rewards points, a $1,938 gym membership, and a title belt worth $1,100.
The players
VMO
VMO is an Australian media company that specialises in out-of-home advertising and screen networks.
Fitness Lifestyle Group
Fitness Lifestyle Group is a major fitness operator in Australia that manages brands including Fitness First and Goodlife Health Clubs.
The details
Participants engaged in rigorous team training sessions led by personal trainers from Fitness First and Goodlife Health Clubs. Throughout the six weeks, competitors completed online modules focused on nutrition, sleep health, mental fitness, and breathwork to earn their titles.
Timeline
The competition concluded with state-based finals and the crowning of winners on 14 October 2026.
Industry Dynamics
This programme marks a continuation of the industry-wide shift toward corporate workplace wellness programmes by gamifying health targets for agency staff. By partnering with major health clubs, VMO is tapping into the growing demand for corporate wellness initiatives that extend beyond traditional office perks.
Participants gained exclusive access to structured physical training sessions and professional health modules. For those interested in future rounds, the programme highlights the potential for workplace-organised health incentives to support personal fitness goals.
The takeaway
Workplace wellness programmes can effectively build camaraderie while providing employees with tangible health education. Professionals can implement similar routines by focusing on foundational habits such as consistent breathwork, sleep hygiene, and professional nutrition guidance.
Further reading
Learn more about local initiatives in Health and Wellness.
Source note: This article includes information reported by B&T.
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