SBS Will Choose Eurovision 2027 Representative Internally
Australia's national broadcaster will select its 2027 entry through an internal process rather than a public competition.
Updated on Oct. 14, 2026 in Pop
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Should broadcasters select Eurovision participants through internal panels rather than public song contests?
SBS confirmed it will utilise an internal selection process to choose the Australian representative for the 2027 Eurovision Song Contest. The national broadcaster will begin accepting entries via the SBS Song Portal starting 17 October 2026.
Why it matters
Moving to an internal selection allows SBS to utilise a panel of experts to evaluate potential artists and songs directly for the competition. This approach streamlines the selection process to ensure the entry reflects the broadcaster's strategic vision for Eurovision.
The song submission portal will remain open for a duration of 3 weeks. Artists and songwriters must complete their registrations by the closing deadline to be considered by the panel.
The players
SBS
SBS is the Australian national broadcaster responsible for selecting the nation's Eurovision representatives.
The details
Artists will register their interest while songwriters submit original compositions through the SBS Song Portal. A dedicated panel of industry experts will then evaluate all submissions to determine the Australian representative.
Timeline
The song submission portal opens on 17 October 2026.
The song submission portal closes on 7 November 2026.
Industry Dynamics
This transition to internal selection reflects a broader shift among participating countries in the Eurovision Song Contest, where broadcasters are increasingly choosing curation over public contests. It signals a move away from the high-production costs of public national finals in favour of streamlined, expert-led selection strategies.
Aspiring artists and songwriters must ensure their submissions are finalised through the portal within the three-week window to be eligible for consideration. Viewers will not participate in a public vote to select the artist this year, changing how the public engages with the initial entry selection process.
The takeaway
The move to an internal process prioritises expert curation over public engagement for the 2027 cycle. Prospective entrants should prepare their original songs promptly to meet the strict three-week submission window.
What happens next
The submission portal will remain open from 17 October 2026 until 7 November 2026, marking the period when artists and songwriters can officially register for consideration.
Further reading
For more on the national selection process, see the Pop section.
Live Poll
Should broadcasters select Eurovision participants through internal panels rather than public song contests?
