Craig Cubitt Will Lead Daimler Truck Australia Pacific
The executive will take charge of the Australian and New Zealand truck operations starting on 1 November 2026.
Updated on Oct. 14, 2026 in People
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Daimler Truck Australia Pacific has named Craig Cubitt as its new CEO, effective 1 November 2026. He will succeed Daniel Whitehead, who oversaw the company's regional operations for 12 years.
Why it matters
The appointment transitions leadership to an executive with over two decades of experience within the Daimler Truck and Mercedes-Benz network. This move aligns the regional business under a leader with a deep background in both commercial operations and financial services.
Craig Cubitt brings 21 years of experience across Daimler Truck and Mercedes-Benz to the role. He has led Daimler Truck Financial Services since 2021.
The players
Craig Cubitt
He is an experienced executive who has spent over 21 years working across Daimler Truck and Mercedes-Benz.
Daniel Whitehead
He concluded his 12-year tenure as the President and CEO of Daimler Truck Australia Pacific.
Torsten Schmidt
He serves as the CEO of Daimler Truck ISEAA and oversaw the announcement of the new leadership appointment.
The details
The transition was announced by Daimler Truck ISEAA CEO Torsten Schmidt at the company headquarters in Mulgrave, Victoria. The appointment puts Cubitt in charge of the regional business, which manages the sales of Mercedes-Benz Trucks and Freightliner across Australia and New Zealand.
Timeline
Daniel Whitehead began his leadership of the local business in 2014.
Craig Cubitt began serving as CEO of Daimler Truck Financial Services in 2021.
Craig Cubitt officially starts as CEO on 1 November 2026.
Market Landscape
This leadership change reflects the broader industry trend of integrating financial services expertise into heavy-vehicle retail management. It positions the company to maintain its competitive stance in the Australian and New Zealand truck markets.
The transition maintains the current management structure for customers and clients engaged with the Mercedes-Benz Trucks and Freightliner brands. Daily operations, including vehicle sales and service support, are expected to continue without disruption under the new leadership.
The takeaway
Executive leadership transitions often signal a shift toward prioritising specific areas like financial services within the commercial vehicle sector. Investors and industry stakeholders should monitor whether this change leads to updates in local sales or financing strategies.
Further reading
For more information on regional leadership changes, see Australia People.
Source note: This article includes information reported by Australasian Transport News - Publishing Services.
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