Hasbro Unveils Princess Leia Black Series Figure
The 6-inch figure marks the Star Wars: A New Hope 50th anniversary and is available for pre-order at $29.99.
Updated on Nov. 13, 2026 in Science Fiction
Hasbro has unveiled a 6-inch Princess Leia Organa Black Series action figure as part of its Star Wars: A New Hope 50th anniversary lineup. Pre-orders opened on Hasbro Pulse for $29.99, with a February 2027 release date.
Why it matters
The figure extends Hasbro's anniversary lineup, which also includes a Stormtrooper, R2-D2, and Luke Skywalker, marking five decades since the film's release. Collectors across markets can secure the figure now through Hasbro's direct pre-order channel.
The Princess Leia figure is priced at $29.99 on pre-order and stands 6 inches tall as part of a 50th-anniversary lineup. Hasbro has not confirmed retail pricing beyond pre-orders or firm release dates for the Chewbacca and Han Solo figures.
The players
Hasbro
Hasbro is a multinational toy and entertainment company that holds the Star Wars action figure license and produces the Black Series collector line.
Star Wars: A New Hope
Star Wars: A New Hope is the 1977 film that launched the Star Wars franchise and introduced Princess Leia Organa to audiences.
The details
The figure is inspired by Leia's appearance on the Tantive IV and her escape from the Death Star, and includes an attachable hood and two blasters. It is sold in two cardback designs: one with 50th-anniversary artwork and a Kenner-inspired version that is a retailer exclusive.
Timeline
November 13, 2026: Hasbro unveiled the figure and opened pre-orders on Hasbro Pulse.
February 2027: Expected release date for the Princess Leia figure.
2027: Chewbacca and Han Solo figures are expected to be released.
Industry Dynamics
The Kenner-inspired cardback design echoes the packaging of the original Kenner Star Wars figures released in 1978, when Kenner first produced toys for the film. Hasbro's anniversary lineup uses that heritage as a marketing tie-in to the franchise's earliest merchandise.
Collectors can pre-order the Princess Leia figure now for $29.99 on Hasbro Pulse, with delivery expected in February 2027. The Kenner-inspired cardback is available only through a retailer exclusive, so buyers wanting that version must check specific stores.
The takeaway
Collectors who want the Kenner-inspired version should pre-order early or check retailer exclusives, since limited packaging can sell out quickly. Following Hasbro's anniversary lineup will show which upcoming Chewbacca and Han Solo figures match the same design.
What happens next
Chewbacca and Han Solo figures from the same anniversary lineup are expected to be released at some point in 2027.
Further reading
Explore more coverage in the Science Fiction section for related franchise news and collectibles.
