X Launches Video Clipping Tool That Pays Creators
The tool lets users clip prerecorded videos and earn from views, with payouts shared with original creators enrolled in a rewards program.
Updated on Nov. 10, 2026 in Advertising
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X has launched a video clipping tool on iOS and Android that lets users trim moments from prerecorded videos of at least two minutes. Clip posters and original creators can both earn from clips when enrolled in the Original Content Rewards program.
Why it matters
The launch gives clippers a direct payment path and gives original creators a share of clip revenue, while marketers pay per view for clipping campaigns. It also arrives as YouTube reduces reach for reposts that add little to the original.
Marketers pay $1 to $4 per 1,000 views for clipping campaigns, with one listing at $1.75 per 1,000 views, or $175 for 100,000 views. Clips may run five to 60 seconds or up to 30 percent of the original video, and source videos must be at least two minutes long.
The players
X
X is the social media platform formerly known as Twitter, which has been expanding creator monetization features.
YouTube
YouTube is Google's video platform, whose Shorts feed recommendation changes target reposts that add little original value.
Whop
Whop is an online marketplace where creators and businesses post paid clipping campaigns and listings.
The details
A user taps the repost icon, selects "Clip video," and trims the desired moment, optionally adding their own commentary. Each clip links back to the exact moment in the original video, and users who tap the "Clip from" label can open the source at that start point.
Timeline
Earlier this year: Marketers told Business Insider that campaigns pay $1 to $4 per 1,000 views.
October: YouTube changed its Shorts feed recommendations to reduce reach for low-value reposts.
Nov. 10: Sofia Franklyn appeared on Aspire With Emma Grede, the subject of a clipping listing offering $1.75 per 1,000 views.
Market Landscape
X's clipping tool competes for the creator-economy budgets that marketers already spend on paid clipping campaigns. It also runs against YouTube's October move to demote low-value reposts in Shorts, a sign that platforms are splitting on how they treat repurposed content.
Creators who post prerecorded videos of at least two minutes can now earn from clips of their work if enrolled in the rewards program. Clippers can earn from views on eligible clips, and the tool is available on iOS and Android now.
The takeaway
Creators who want to protect their work from unwanted clips should watch for the opt-out X says it is developing, while clippers should track per-view rates that range from $1 to $4 per 1,000 views.
What happens next
X says web access to the clipping tool is planned, and an opt-out for creators is in development; no dates were given for either.
Further reading
For more on how platforms are paying for reposted content, explore Advertising coverage.
Source note: This article includes information reported by Mashable.
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