Singles' Day Lifts Online Spending Across Asia-Pacific
Payment data from Checkout.com shows spending rose sharply on Singles' Day 2025 compared with a typical day.
Updated on Nov. 10, 2026 in Couponing
Checkout.com reported that online spending rose on Singles' Day 2025, held on 11 November 2025, with Asia-Pacific merchants seeing payments 16% higher than on a normal day. Gains were also recorded in the UK and parts of Europe, measured against the prior seven-day average.
Why it matters
The figures show how a single shopping event can shift demand across retail sectors and regions, from department stores to clothing and food and drink. Merchants can use this early signal to anticipate where demand may build during the 2026 peak-shopping season.
Checkout.com compared payments on 11 November 2025 with the daily average of the seven days from 4 to 10 November 2025. Central and Eastern Europe was the strongest region outside Asia-Pacific at 24% higher, while spending elsewhere in Europe was broadly flat, with Italy up 19% and Norway up 52%.
The players
Checkout.com
Checkout.com is a global payments company that processes online transactions for merchants across multiple regions.
The details
Checkout.com's analysis draws on payment volume it processed across regions. Spending rose most in Asia-Pacific, where department stores climbed 70%, while the UK saw gains of 23% to 37% across clothing, general retail and food and drink.
Timeline
4-10 November 2025: Seven-day baseline period used for comparison.
11 November 2025: Singles' Day 2025 shopping event.
27 November 2026: Black Friday 2026, the subject of an upcoming Checkout.com campaign on peak-season trends.
Travel Outlook
Singles' Day, which began in China as an informal November shopping holiday, has grown into a global online sales event that now shifts demand well beyond Asia. The 2025 payment data shows that pattern reaching Central and Eastern Europe and the UK, which is why merchants are watching the event as a leading indicator for the Black Friday season.
Shoppers planning purchases around major sales events can expect online prices and promotions to shift as merchants respond to peak demand. Comparing offers across retailers during these periods can help households avoid paying more than necessary.
The takeaway
Tracking how spending moves during events like Singles' Day can help shoppers time purchases more strategically. Watching for peak-season promotions in late November may reveal better deals than shopping on ordinary days.
What happens next
Checkout.com's campaign on Black Friday 2026 peak-season trends is expected to publish ahead of the 27 November 2026 shopping day.
Further reading
For more on how shoppers stretch their budgets during big sales events, see Couponing.
