Macao Taps Ahn Bo-hyun in Korean Campaign
The Macao Government Tourism Office released a video campaign featuring South Korean actor Ahn Bo-hyun to draw visitors from South Korea.
Updated on Nov. 10, 2026 in Asia
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The Macao Government Tourism Office launched a video campaign titled 'A Dynamic Macao Trip with Ahn Bo-hyun,' distributed across its digital platforms. The campaign aims to attract South Korean visitors and diversify the territory's source markets beyond Greater China.
Why it matters
The campaign reflects Macao's effort to reduce reliance on visitors from Greater China by reaching new international audiences. Using a well-known regional actor is intended to present the destination as dynamic and appealing to East Asian travelers.
The campaign is a video series in a 'boyfriend's angle' narrative format, distributed across MGTO's digital platforms. No specific visitor or spending figures were disclosed in the source material.
The players
Macao Government Tourism Office
The Macao Government Tourism Office, known as MGTO, is the public agency responsible for promoting tourism in Macao.
Ahn Bo-hyun
Ahn Bo-hyun is a South Korean actor whose regional popularity was leveraged to promote Macao to South Korean audiences.
The details
Ahn Bo-hyun is shown exploring the Hac Sá Long Chao Kok Coastal Trail in Coloane, the Taipa Houses, and local Macanese dining spots. The video also features him attending the 34th Macao International Fireworks Display Contest.
Timeline
The campaign was launched on November 10, 2026.
Travel Outlook
The campaign is a concrete step in Macao's stated strategy to diversify its source markets beyond Greater China, targeting South Korean visitors as part of that effort. It positions the territory to compete for East Asian leisure travel alongside other regional destinations.
Travelers from South Korea considering a trip to Macao can use the campaign's featured sites, including the Hac Sá Long Chao Kok Coastal Trail and the Taipa Houses, as starting points for itinerary planning. The campaign highlights local Macanese dining as well, which may help visitors decide how to structure their days.
The takeaway
Destinations seeking new visitor markets often turn to regional celebrities to reach audiences beyond their traditional sources. Travelers can use campaigns like this one to discover local experiences that go beyond the usual landmarks.
Further reading
For more on destinations across the region, browse our Asia travel coverage.
Source note: This article includes information reported by MARKETECH APAC.
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