Ricola Names Joan Moreno Head of Global Travel Retail
Moreno, formerly of Nestlé, takes on the role effective November 2, 2026.
Updated on Nov. 9, 2026 in People
Ricola has named Joan Moreno as its Head of Global Travel Retail, effective November 2, 2026. Moreno joins from Nestlé, where she served as Global Commercial Development Lead.
Why it matters
The appointment brings a leader with experience across more than 100 markets to Ricola's global travel retail business. It reflects the company's focus on strengthening its commercial presence in the travel retail channel.
Moreno's previous Nestlé role covered commercial business development across more than 100 markets. The announcement does not provide Ricola's travel retail revenue or market count for comparison.
The players
Joan Moreno
Joan Moreno is a commercial executive who previously served as Global Commercial Development Lead at Nestlé International Travel Retail.
Ricola
Ricola is a Swiss herbal confectionery and lozenge company known for its herb-based cough drops and throat sweets.
The details
Ricola named Joan Moreno to lead its global travel retail efforts, and she will work alongside Senior Account Manager Europe Travel Retail Ann Nee Lim and the company's wider commercial teams. Moreno is based in Spain.
Timeline
November 2, 2026: Moreno's appointment as Head of Global Travel Retail takes effect.
November 9, 2026: Ricola publicly announces Moreno's appointment.
Market Landscape
The move reflects competition among consumer goods companies for experienced travel retail leadership as brands expand their presence in airport and duty-free channels. Moreno's background at Nestlé, a company operating across more than 100 markets, places her experience within one of the largest packaged-goods travel retail operations.
For travelers buying Ricola products in airport and duty-free shops, the company's leadership change may shape how its products are stocked and promoted in those channels over time. The announcement itself does not indicate immediate changes to pricing or product availability.
The takeaway
Executive appointments in travel retail often signal a company's priorities for its airport and duty-free channels. Readers tracking consumer brands can watch whether Ricola's travel retail strategy shifts under Moreno's leadership.
Further reading
Explore more People coverage for context on executive moves across the business sector.
