Vogue Williams, Spencer Matthews Launch Toy-Swap App
The couple has launched Swipez, a free app that lets families swap toys their children have outgrown.
Updated on Nov. 7, 2026 in Home Organization
Live Poll
Would you swap outgrown toys with other families instead of buying new ones?
Vogue Williams and Spencer Matthews have launched Swipez, a free app that lets families swap toys. Users photograph toys and swipe right on those they like, and families with mutual matches meet up to exchange them.
Why it matters
The founders say their own children have nothing to play with yet still want new toys every week, a common household challenge. The app offers a free way to refresh a child's playthings without buying new items.
Swipez is a free app in which users photograph toys and swipe right on those they like, with matches formed on mutual swipes. The app's usage numbers and availability beyond the launch announcement were not reported.
The players
Vogue Williams
Irish media personality and television presenter, co-founder of Swipez alongside her husband.
Spencer Matthews
British television personality and entrepreneur, co-founder of Swipez alongside his wife.
The details
Users photograph toys in seconds using the app and swipe right on toys they like. When two users both swipe right on each other's toys, they are matched and meet up to swap them. The launch was announced via Instagram.
Timeline
Vogue Williams gave birth to her fourth child, Remy Valentine, about two months before the launch.
Last year the family bought a €2.8 million coastal home in Howth and sold a four-bedroom Battersea duplex.
In the last few weeks the pair teased the venture on social media.
Swipez was announced on November 7, 2026.
Home Organization Context
Swipez applies a swipe-based matching interface, familiar from dating apps, to the exchange of children's toys between households. It sits alongside peer-to-peer secondhand marketplaces for children's goods, but structures the exchange as a free swap rather than a sale.
Families with outgrown toys can list them in the app and swap them with matched households at no cost. The arrangement reduces the need to buy new toys each time a child asks for one.
The takeaway
Swapping outgrown toys is a low-cost way to keep children engaged without adding to household clutter or spending. Families can apply the same idea by arranging informal exchanges with friends or neighbors.
Further reading
Explore more ideas for managing children's belongings in our Home Organization section.
Source note: This article includes information reported by Rsvp.
Live Poll
Would you swap outgrown toys with other families instead of buying new ones?
