Loog Launches Fender Precision Bass Line
Loog and Fender Musical Instruments Corporation announced a three-string Precision Bass and a Butterscotch Blonde Telecaster to mark both instruments' 75th anniversaries.
Updated on Nov. 7, 2026 in Children’s Music
Loog and Fender Musical Instruments Corporation announced the Fender x Loog Precision Bass, Loog's first bass, along with a Butterscotch Blonde Fender x Loog Telecaster. Both instruments are priced at $229.99 USD and are designed for young players.
Why it matters
The collaboration gives young players a Fender-branded entry point into bass and electric guitar at a compact, simplified scale. It also marks Loog's expansion beyond its existing guitar line.
Each instrument carries an MSRP of $229.99 USD, and the Precision Bass has three strings, a compact short scale, and one pickup. The limited edition Hello Kitty Black model is sold exclusively through loogguitars.com and select retailers, and the extraction does not say how many units will be made.
The players
Loog
Loog is a musical instrument company known for building simplified, child-friendly guitars with fewer strings to make learning easier.
Fender Musical Instruments Corporation
Fender Musical Instruments Corporation is an American guitar and bass manufacturer that introduced the original Precision Bass and Telecaster in 1951.
The details
The Fender x Loog Precision Bass comes in White Blonde, Candy Apple Red, Sea Foam Green, and a limited Hello Kitty Black edition. Both instruments feature an authentic Fender headstock, Loog's three-string fretboard, a standard ¼-inch output jack, access to the Loog Guitar app, and an exclusive Fender-inspired activity book.
Timeline
1951: Original Fender Precision Bass and Telecaster introduced.
November 7, 2026: Fender x Loog Precision Bass and Telecaster announced.
Culture Shift
The collaboration extends the Fender Precision Bass and Telecaster, first introduced in 1951, into a children's format that mirrors a broader push to make instrument learning accessible to young players through simplified designs. It sits within a longer pattern of heritage guitar brands licensing their iconic silhouettes to beginner-focused lines.
Both instruments retail at $229.99 USD and are available through loogguitars.com and select retailers, including fender.com. The limited Hello Kitty Black Precision Bass is sold only through loogguitars.com and select retailers.
The takeaway
Families shopping for a first bass or electric guitar can compare the three-string Precision Bass and Telecaster, both priced at $229.99 USD, before choosing a color or limited edition.
Further reading
Explore more stories in Children's Music for other coverage of instruments and programs aimed at young musicians.
Source note: This article includes information reported by Bass Musician Magazine, The Face of Bass.
