Tunisia Targets 500,000 UK Visitors in 2027
Tunisian tourism officials aim for half a million British travellers as new flights and hotel openings expand access.
Updated on Nov. 6, 2026 in Middle East
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The Tunisian National Tourist Office is targeting 500,000 UK visitors in 2027, up from 450,000 for all of 2025. Jet2.com and Tui Airways are adding flights from UK airports to Tunisia for summer 2027.
Why it matters
UK visitor numbers to Tunisia rose 11% in 2026, and the new routes and renovated hotels are intended to increase capacity for travellers. The target reflects efforts to grow tourism from one of the country's key source markets.
Official arrival figures show 421,000 UK visitors between January 1 and October 20, 2026, and a rise of 11% over the year. Whether the 2027 target of 500,000 is reachable depends on airline capacity and hotel openings that were still being prepared at the time of reporting.
The players
Tunisian National Tourist Office
The Tunisian National Tourist Office is the government agency responsible for promoting tourism in Tunisia and setting its visitor targets.
Jet2.com
Jet2.com is a UK leaput-cost airline based in Leeds that operates leisure flights to holiday destinations across Europe and beyond.
Tui Airways
Tui Airways is the UK arm of the TUI Group, a major European travel and tourism company that operates leisure flights.
The details
Jet2.com will operate eight flights a week from five regional UK airports, including Birmingham, East Midlands, Leeds Bradford, Manchester and Stansted, to Enfidha-Hammamet International Airport from May 1 to October 31, 2027. Tui Airways will run twice-weekly flights from Gatwick to Djerba over the summer. Tunisia has more than 60 five-star hotels, and officials are renovating and reopening properties with brands while working with luxury operators to add more.
Timeline
January 1 to October 20, 2026: 421,000 UK visitors arrived in Tunisia.
2025: Tunisia recorded 450,000 UK visitors for the full year.
May 1 to October 31, 2027: Jet2.com flights operate from regional UK airports to Tunisia.
Summer 2027: Tui Airways twice-weekly Gatwick to Djerba flights begin.
2027: Tunisia targets 500,000 UK visitors.
Travel Outlook
Tunisia's 2027 target builds on 450,000 UK visitors recorded in 2025 and the 11% increase seen in 2026. Its growth depends on summer capacity, with airlines adding routes for the same seasonal window that tourists typically favour.
British travellers planning a summer 2027 trip to Tunisia will have new departure options from several regional UK airports. Booking early may help secure seats on the new routes, which are scheduled to operate from May through October.
The takeaway
The added routes and hotel capacity give UK travellers more ways to reach Tunisia in 2027. Checking airline schedules early will help travellers plan around the summer season.
What happens next
Jet2.com flights begin May 1, 2027, and Tui Airways flights start in summer 2027.
Further reading
For more on the region, see the Middle East travel guides section.
Source note: This article includes information reported by Travel Weekly UK.
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