Story mfg. and ASICS to Release GEL-TRANSCEND FJ
The collaborative hiking-inspired sneaker arrives November 11 from Story mfg. and November 20 from ASICS, alongside the RAMBLING CLUB launch.
Updated on Nov. 6, 2026 in Hiking
Story mfg. and ASICS will release the GEL-TRANSCEND FJ, a collaborative sneaker drawing on ASICS' 1990s hiking and walking footwear catalog. Story mfg. releases the shoe on November 11, and ASICS follows on November 20.
Why it matters
The collaboration pairs a heritage ASICS hiking silhouette with Story mfg.'s check-pattern design language, giving outdoor-style footwear a new fashion-led audience. The accompanying RAMBLING CLUB offers a community-based entry point to early access.
The GEL-TRANSCEND FJ carries an MSRP of $180 USD and borrows its outsole directly from the GEL-FujiTrabuco 7 trail shoe. Full retail availability beyond the announced release dates has not been detailed.
The players
Story mfg.
Story mfg. is a fashion label known for its check-pattern designs and collaborations with athletic footwear brands.
ASICS
ASICS is a Japanese sportswear company long associated with running and performance footwear, including its GEL-series technology.
The details
The shoe features rugged synthetic leather overlays and panels of Story mfg.'s signature check pattern, offered in black and grey or dark brown colorways. Accepted RAMBLING CLUB members receive a club badge and first access to the shoe ahead of its wider rollout.
Timeline
November 7, 2026: RAMBLING CLUB opens at Story mfg.'s London studio, continuing November 8.
November 10, 2026: A New York RAMBLING CLUB chapter opens at Blue In Green.
November 11, 2026: Story mfg. releases the GEL-TRANSCEND FJ.
November 20, 2026: ASICS releases the GEL-TRANSCEND FJ.
Culture Shift
The release draws on ASICS' 1990s hiking and walking footwear catalog, bringing trail-oriented design back into everyday fashion. It reflects the broader pattern of heritage performance silhouettes being reissued through designer collaborations.
Readers planning to buy the GEL-TRANSCEND FJ at its $180 USD MSRP should note the staggered release dates, with Story mfg. offering the shoe nine days before ASICS. Those interested in the RAMBLING CLUB should check the London and New York opening dates and submit an application with a hand-drawn self-portrait.
The takeaway
Heritage hiking footwear is being reframed through fashion collaborations, and buyers who want early access may find the RAMBLING CLUB application route the most direct path. Checking both brands' release dates before purchasing will help avoid confusion between the two launches.
What happens next
Story mfg. releases the GEL-TRANSCEND FJ on November 11, 2026, and ASICS follows with its release on November 20, 2026.
Further reading
Explore more on Hiking for gear and trail culture that inform footwear like this.
Source note: This article includes information reported by Hypebeast.
